SK
We win Shop! Global Award with Somersby display
The seventh year of the international competition Shop! Global Awards knows the winners of the best in-store realizations for the year 2016. Among the winners, there is also a display of the Somersby cider created by our te…
Nescafé Dolce with a customized mix of capsules
The company Nestlé, in co-operation with our company, prepared a possibility for favourers of Nescafé Dolce Gusto coffee to create own collection of capsules to their taste in a unique pop-up store, where customers can choo…
GEM-GEN2 – we have a new information system
Except interesting realizations, our DAGO team can show off another interesting thing. It is a unique tailor-made information system GEM of the second generation based on the Lotus Notes platform by IBM.
“In our company DAG…
Thanks for POPAI CE AWARDS 2016
On Thursday, 24th November, there took place this year´s POPAI Awards ceremony for the best advertisement means in the sphere of in-store communication. And just like last year, our company won most of the awards. We succeede…
DAGO as a partner of the POPAI HORECA research
The segment of hotels, restaurants, pubs, cafes and similar distribution chnnels often uses tools of the P.O.P. communication for a contact with customers. Their function and influence on the consumer behaviour, value of br…
Oral-B ’’boasts’’ of interactive S-in-S in Alza
Oral-B, the brand of needs for dental hygiene of the company Procter&Gamble prepared a new shop-in-shop display for electric toothbrushes for its customers in Alza showrooms. It features premium design, which in addition to…
Pampers attracts moms with its interactive module
Together with the company Procter & Gamble, we have devised how to make a children´s section environment, namely a section of disposable nappies, more attractive and how to educate shoppers. In the chain of Globus supermark…
Jack Daniel’s celebrated its 150th anniversary with original shelves in Tesco stores
On the occasion of the 150th anniversary of the foundation of the first Jack Daniel´s distiller, the company Brown-Forman prepared for its customers a campaign with the limited edition of Jack Daniel´s whiskey and premium pro…
Pet Center – store remodelling
Pet Center, the retailer of goods for pets, redesigns its stores and invites its customers to airier and more modern environment. The modernized concept of in-store design does not concern only newly opened stores, but also…
Original Metaxa party
Together with the company Rémy Cointreau, we came up with an idea how to make upcoming summer parties originally special. For its customers in Bratislava, the company offers a container Metaxa Partyhaus furnished as a livin…
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
“Our goal was to draw attention to the important attributes of Brit Meaty Jerky, which – as one of the few – is being produced in the EU, in high quality and according to European standards, using the unusual in-store communication typical for us,” Milan Rytíř, Trade & Export Marketing Manager VAFO Prague, explains the idea of the concept and adds: “Traditionally, we used a colleague’s dog as the main star, this time a Belgian shepherd named Éro, who accurately represents the product claim ‘crazy about meat’.“
The display should support impulse purchases and increase sales of snacks in general. VAFO is a European leading manufacturer of premium pet food, distributing its products to more than 75 countries, and most of them will see this new display.
“Whenever we prepare POS or POP material, we are very happy to test it directly in our showroom. We quickly get feedback from many colleagues from all our departments and we can evaluate the primary response of customers. Even in the case of the new display for jerky, their reactions were great,“ praises Milan Rytíř.
Our designers aimed to show the joy and eagerness of a dog that sees a new snack. “The exhibition consists of a wooden body and plastic 3D elements. We placed the greatest emphasis on an insanely happy dog longing for jerky and information about individual flavors in combination with meat. Finally, we slightly refreshed the whole idea and lightened it with artificial lawn and flowers,” explains Markéta Čichovská, our Project Manager.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
