SK
9 awards at POPAI AWARDS and Captain Morgan was the absolute winner
At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also…
New cash register zones by Nestlé increase sales of confectionery by more than 50 %
In the Czech Republic and Slovakia, Nestlé has been supplying cash register zones to retail stores. It bears related costs and also offers to such stores a significant increase of confectionery category sales, which reached…
This year we are trying to help again
We realize that if we are successful, we must not be indifferent to the weaker ones and must not forget them. If we can do something for them, then we should take it for granted.
DAGO contributes to a number of charity org…
Together with Nestlé, we are improving the presentation of the capsule coffee in Electroworld stores
Electroworld, a retailer of electric appliances, has started redesign of the capsule coffee category in its stores. Currently, it is being tested in two stores, and there will be five more by the end of the year and remaini…
Modern shopping – El Dorado of adventures and sci-fi helpers
This year´s retail Trade Fair EuroShop showed that shopping is not just about getting goods anymore. Experiences customers are getting from a physical contact with a brand and products become the key role of shopping with mor…
Store design as a competitive element
Customers are shopping with all their senses. It would be foolish to think that the final decision is being influenced only by the product quality regardless of package, price or for example environment where shoppers are p…
You can see Robot Karel in Albert and Hruška stores
The Kofola campaign with Robot Karel focused on supporting new flavours takes place also in an in-store environment. After Globus stores, now it takes place in Ahold stores and selected Hruška stores. In this display, the c…
Captain Morgan “plows the waves” of Globus stores again
During July, in Globus chain, we can see an action display resembling a boat we have created for the Captain Morgan brand. Besides the emphasis on the sales campaign, its aim is also to build-up the brand. Its distinctive f…
Our five nominations turned into one gold, two silver and two bronze medals at POPAI Awards Paris
On Thursday, we succeeded to transmute all of our nominations and won the first place with our Lego Duplo display, the second and the third place in the “Beverages” category with Jaegermeister and Birell realisations and th…
Fresh spring ideas from Pinterest
Inspiration from the world of beverages.
These and many other worldwide POP inspirations can be continually found on « Nejnovější«...89101112...20...»» Nejstarší
European POPAI Awards Paris – we have completed our victorious campaign
Prague, Paris, June 19th – POPAI Awards Paris has its winners, only two awards go to Czech, both for our company, one of which gained together with Mondelez and the second one with Rémy Cointreu Czech Republic. The POPAI AWARDS Paris competition exists since 1962. There were 290 projects that entered for this year´s competition. Our first award is the gold in the category for the interactive Milka end cap. Together with Mondelez we already won two awards for it within a local and global competition. The second award is the silver also for an end cap, this time for the Jägermeister brand, which we have realized for Rémy Cointreau Czech Republic. Both awards are from the category Events.
Besides the actual gold position in the category “Events – others”, the application for the Milka brand already won two previous awards of POPAI Awards, one in the national round and the other in Las Vegas at Global Awards. The design of the end cap with the Milka cow plush head inviting to caress it also using a sound effect apparently had success with jurors. “I consider this realization with Mondelez to be really successful and I am glad that it creates a good name for the Milka brand and our company as well as to the Czech in-store communication branch abroad. It is a proof that the focus on customers and involving more senses are paying off,” says Martin Vorel from the company DAGO.
The lighting end cap Jägermeister for Rémy Cointreau Czech Republic won the silver award in the same category in Paris. Lighting LED elements dominate its design. Emphasis was placed on a lighted plexiglass evoking icing at the bottom and clear lighted lines of a two-meter bottle. The overall impression is completed with a freezer with bottles inserted into it from above and so it is possible to serve cooled drinks directly in a store during promotions. The display is completely lightened and it is possible to change colours thanks to RGB LED technology taking into account possible brand changes.
We thank to the jury for the awards and to our clients for the opportunity to realize these projects together. And let´s do some more projects.
Your DAGO team
