SK
„Czech world of grilling“ for Bongrain
Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the them…
DEMO unit Philips beauty
For the company Philips, we have just completed realization of the project of permanent demo units for sales promotion, on which there are displayed real products appropriately secured for potential customers to manipulate…
Action end cup of Nescafe Dolce Gusto
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For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are p…
Secondary displays Burn and Monster
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Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and…
Exclusive promo tables Timotei
Our company has designed and then produced promo tables Timotei in original design for our customer UNILEVER. Totally non-traditional concept of the promo table uses combination of attractive design with unique technologica…
WE CELEBRATE 20 YEARS
In March this year, our company will celebrate 20th anniversary of operating on the market. During that time, our company had been continuously developed together with the whole branch of POP communication. Since our very b…
New NESCAFÉ displays
Our company has been addressed by its long-standing client, NESTLÉ company, and subsequently it has been chosen in tendering process as producer of a new type of permanent floor stand for products of the brand NESCAFÉ. As t…
Tassimo Floor Displays for Kraft
For the sake of our client Kraft Foods, our company designed, produced and implemented luxury floor displays Tassimo on Czech market in November 2012. These POP stands serve to boost the sale of coffee machines Bosch and co…
Tullamore Dew POP for bars
By seizing the opportunity of introducing new legendary Irish whiskey Tuallamore DEW and in the context of other marketing activities connected with this launch, our company has been addressed by the distributor of this bra…
Popai awards 2012
4 Prize in POPAI Awards 2012. Prague, 26.11.2012 – We have registered seven projects for this year competition in the best POP advertising media in the field of in-store communication POPAI Awards 2012. Three of them have b…
Fanta drinks are betting on Halloween
Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly increase sales. The new activations of Fanta drinks, which attract attention in the sales area, are betting on this.
Halloween to be torn with demand
The slogan for this autumn campaign is “Halloween to be torn with demand”. The display was created primarily for the Fanta brand, which prepared a contest for spooky prizes for the Halloween season. That is why all the campaign sets are supplemented with typical symbols of this season. On the activations, you will find illustrations of scary pumpkins, bats, and spider webs.
“Halloween is becoming more and more popular in the Czech Republic and Slovakia, and it is not just an American holiday anymore. Fanta as a brand is inherently a part of Halloween, mainly due to its character and consistent communication based mainly on playfulness and fun. Considering the nature of the campaign, the preparation and implementation of the communication elements were quite fun and the result is worth it,” Tomáš Besperát, the Marketing Manager at Coca-Cola HBC, describes the campaign.
Campaign sets
Most purchase decisions are made at the point of sale, which can be used when planning marketing communications. Sets of POP materials are great means to reach as many potential consumers as possible.
Fanta prepared such a massive Halloween campaign as one of the few brands on the Czech market. “We focus on Halloween on a long-term basis. For Fanta, this is a key season of the year, also considering the profile of the target group. This year we are also introducing the new Fanta Strawberry Kiwi Zero in a limited Halloween edition,” adds Tomáš Besperát.
In the sales areas of selected chains, the activations are almost unmissable for Czech consumers.
Your team Dago
Fanta prepared such a massive Halloween campaign as one of the few brands on the Czech market.
Fanta prepared such a massive Halloween campaign as one of the few brands on the Czech market.
The display was created primarily for the Fanta brand, which prepared a contest for spooky prizes for the Halloween season.
The display was created primarily for the Fanta brand, which prepared a contest for spooky prizes for the Halloween season.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
