SK
Endcap for Coca-Cola will pull you into the game
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola.
The new software will reduce order processing times by up to three quarters
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores.
The fragrance of Fernet Stock is flowing across Makro and Ahold chain stores
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
More examples of our work and more intense communication. We have launched a new website
Our website has got a new, more modern design and structure. We have added some elements, which will help us to better present our projects to our visitors.
We won 5 nominations at POPAI Awards 2019
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT
We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....
Captain Morgan is the best display of 2018 according to Místoprodeje.cz
Our display for the iconic rum Captain Morgan won a survey for the best advertisement installation of the year 2018. It succeeded among many strong competing projects. The triumph in the competition organized by the Mistoprodeje.cz portal just confirmed that it is a...
Tesco Mobile has a big shop-in-shop in Letnany
The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…
Budvar worked together with Kofola and rearranged the section of beverages in a Terno store
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot rea…
9 awards at POPAI AWARDS and Captain Morgan was the absolute winner
At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also…
Fanta drinks are betting on Halloween
Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly increase sales. The new activations of Fanta drinks, which attract attention in the sales area, are betting on this.
Halloween to be torn with demand
The slogan for this autumn campaign is “Halloween to be torn with demand”. The display was created primarily for the Fanta brand, which prepared a contest for spooky prizes for the Halloween season. That is why all the campaign sets are supplemented with typical symbols of this season. On the activations, you will find illustrations of scary pumpkins, bats, and spider webs.
“Halloween is becoming more and more popular in the Czech Republic and Slovakia, and it is not just an American holiday anymore. Fanta as a brand is inherently a part of Halloween, mainly due to its character and consistent communication based mainly on playfulness and fun. Considering the nature of the campaign, the preparation and implementation of the communication elements were quite fun and the result is worth it,” Tomáš Besperát, the Marketing Manager at Coca-Cola HBC, describes the campaign.
Campaign sets
Most purchase decisions are made at the point of sale, which can be used when planning marketing communications. Sets of POP materials are great means to reach as many potential consumers as possible.
Fanta prepared such a massive Halloween campaign as one of the few brands on the Czech market. “We focus on Halloween on a long-term basis. For Fanta, this is a key season of the year, also considering the profile of the target group. This year we are also introducing the new Fanta Strawberry Kiwi Zero in a limited Halloween edition,” adds Tomáš Besperát.
In the sales areas of selected chains, the activations are almost unmissable for Czech consumers.
Your team Dago
Fanta prepared such a massive Halloween campaign as one of the few brands on the Czech market.
Fanta prepared such a massive Halloween campaign as one of the few brands on the Czech market.
The display was created primarily for the Fanta brand, which prepared a contest for spooky prizes for the Halloween season.
The display was created primarily for the Fanta brand, which prepared a contest for spooky prizes for the Halloween season.
The slogan for this autumn campaign is “Halloween to be torn with demand”.
The slogan for this autumn campaign is “Halloween to be torn with demand”.
Fanta drinks are betting on Halloween
Fanta drinks are betting on Halloween
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
