Step to the pedals! Birell’s new display allures to the summer relax
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
Endcap for Coca-Cola will pull you into the game
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola.
The new software will reduce order processing times by up to three quarters
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores.
The fragrance of Fernet Stock is flowing across Makro and Ahold chain stores
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
More examples of our work and more intense communication. We have launched a new website
Our website has got a new, more modern design and structure. We have added some elements, which will help us to better present our projects to our visitors.
We won 5 nominations at POPAI Awards 2019
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT
We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....
Captain Morgan is the best display of 2018 according to Místoprodeje.cz
Our display for the iconic rum Captain Morgan won a survey for the best advertisement installation of the year 2018. It succeeded among many strong competing projects. The triumph in the competition organized by the Mistoprodeje.cz portal just confirmed that it is a...
Tesco Mobile has a big shop-in-shop in Letnany
The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…
Budvar worked together with Kofola and rearranged the section of beverages in a Terno store
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot rea…
Fascination by technologies has faded and the authenticity “leads the dance” now
![foto1_82](https://www.dago.cz/wp-content/uploads/2018/09/foto1_82.jpg)
From our visit at the Trade Fair Globalshop, it was clear that the digital technologies adoration cooled down.
The Trade Fair Globalshop, which moved back to Chicago this year, radiated noticeably less enthusiasm from digital technologies, artificial intelligence and virtual reality compared to the previous two years. Their presentation was negligible similarly as at the parallel Trade Fair MPV in Paris. In the retail communication, on the other hand, there has dominated a calm authenticity and an essential effort for the best possible customer experience based on a quality in-store design.
While going through one of the two world´s largest in-store communication shows, visitors could not overlook the effort of its organizers to provide multisensory experience worthy the presented in-store solutions. Within the exhibition hall, there were spread pleasant fragrances changing along the path and surprising all the time; and the aisles among the expositions were “lined up” with high carpets with a pleasant touch.
We were attracted especially by expositions with original realizations for the HORECA segment, for which our market is desperately lacking.
Also P.O.P. media with original details got attention, for example a rope decorating a top card of a display, metal bars creating edges of shelves of a cardboard display or a quasi-3D effect print. A hologram system on a practical simple stand, for example for application into a P.O.P. display was also interesting.
Traditionally, we could see that the American market can sustain also highly specialized companies. There were exhibiting for example specialists in magnets, locks, locking mechanisms or wheels usable for P.O.P. media.
Like at the Paris Trade Fair Marketing Point de Vente (MPV), also in Chicago, there was placed emphasis on interactive education, for example through the training visual merchandising principles. In Paris, it was for example couching of in-store communication strategies, suggestions and realizations.
Asian suppliers were exhibiting in USA to a much greater extent than in Paris. However, the level of their assortment was, as usual, very low or even poor compared to European manufacturers. Only their proactivity and ability to communicate in English improved. Their numerous representation proves the intense effort of the “Shop! Global” Association to attract new members from Asia and interconnect them with the North American market.
Shop! OMA Awards
Part of the Trade Fair was also an all-American national competition “Shop! OMA Awards”, within which the world´s best P.O.P. projects competed in one place. Also this year, these projects have demonstrated the ability of their creators to progress in their creativity, originality and WOW effect.
While in Paris, there excelled mostly realizations from the cosmetics and beauty categories, in Chicago, the most attractive and, at the same time, the most dominant expositions were from the FMCG categories, especially alcoholic beverages, food and electro. For example, the combination of a cardboard temporary solution of a display with applied digital/sensory movement technology was unconventional.
The trend of the competition was also a shift towards natural materials and their imitations or use of 3D applications and enlargements.
This year, we were not surprised by traditional harmonic P.O.P. compositions of the packaging, product and P.O.P. media and their combinations created interesting scenography
Customer experience in the Chicago concept
When visiting Chicago stores, it was impossible not to notice the “ubiquitous obsession for positive customer experience”. It is not exception that directly at the entrance to the store, customers are being welcomed by its “manager” asking them to evaluate their purchase when they leave the store. If an error occurs, for example, if a customer waits longer for his/her order, he/she is literally forced to take a compensation, for example in the form of a dessert or coupon for the next purchase.
Among the visited stores, we were most interested by the supermarket Whole Foods Market near Michigan Avenue, which connects the retail space with a stylich café where customers can consume also excellent ready to eat products purchased here. In the store itself, fragrances of handmade soaps blends pleasantly with freshly ground coffee. You can choose from many pick & mix islands.
Pleasant staff is not only smiling but also helps to put your purchased goods into bags. Everything looks honest, clear and well-arranged, both at the individual level and as a whole. The WFM store can communicate and please customer´s senses without distracting or detaining him/her inappropriately. This is certainly an example of very good in-store concept, in which you don´t perceive time and look forward to your next visit.
Daniel Jesenský a Martin Vorel
DAGO