SK
New cash register zones by Nestlé increase sales of confectionery by more than 50 %
In the Czech Republic and Slovakia, Nestlé has been supplying cash register zones to retail stores. It bears related costs and also offers to such stores a significant increase of confectionery category sales, which reached…
This year we are trying to help again
We realize that if we are successful, we must not be indifferent to the weaker ones and must not forget them. If we can do something for them, then we should take it for granted.
DAGO contributes to a number of charity org…
Together with Nestlé, we are improving the presentation of the capsule coffee in Electroworld stores
Electroworld, a retailer of electric appliances, has started redesign of the capsule coffee category in its stores. Currently, it is being tested in two stores, and there will be five more by the end of the year and remaini…
Modern shopping – El Dorado of adventures and sci-fi helpers
This year´s retail Trade Fair EuroShop showed that shopping is not just about getting goods anymore. Experiences customers are getting from a physical contact with a brand and products become the key role of shopping with mor…
Store design as a competitive element
Customers are shopping with all their senses. It would be foolish to think that the final decision is being influenced only by the product quality regardless of package, price or for example environment where shoppers are p…
You can see Robot Karel in Albert and Hruška stores
The Kofola campaign with Robot Karel focused on supporting new flavours takes place also in an in-store environment. After Globus stores, now it takes place in Ahold stores and selected Hruška stores. In this display, the c…
Captain Morgan “plows the waves” of Globus stores again
During July, in Globus chain, we can see an action display resembling a boat we have created for the Captain Morgan brand. Besides the emphasis on the sales campaign, its aim is also to build-up the brand. Its distinctive f…
Our five nominations turned into one gold, two silver and two bronze medals at POPAI Awards Paris
On Thursday, we succeeded to transmute all of our nominations and won the first place with our Lego Duplo display, the second and the third place in the “Beverages” category with Jaegermeister and Birell realisations and th…
Fresh spring ideas from Pinterest
Inspiration from the world of beverages. The Paris Trade Fair did not show many technological innovations. Its creativity consisted primarily in original design and material combinations. The Marketing Point de Vente (MPV) Trade Fair has traditionally “did” with…
These and many other worldwide POP inspirations can be continually found on
MPV: Adoration of digital technologies had faded also at MPV and analogue realizations “lead the dance”
Five gold medals from POPAI Awards
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
The shop-in-shop for Becherovka, which presents its portfolio to passengers at Prague Airport, won the gold medal in the category of store design. It targets the customer’s senses, thanks to the jars with herbs that are used in the production of the famous alcoholic beverage and to which shoppers can smell.
In the prototype category, the end cap for Cappy juices succeeded. It attracts passers-by at stores with classic materials, stylish lighting, and real food, which better evokes the impression of a real breakfast.
Among the alcoholic beverages, there was a two-pallet display presenting the novelties of Božkov Republica – Božkov Republica Espresso and Božkov Republica Vodka. The two-pallet display brings shoppers to the bar environment. It is made mainly of plastic and decorated with real elements, such as jute bags with real coffee-beans, serving plates, or mocha pots with porcelain cups.
The display for the Carnilove True Fresh dog titbits won two awards. It succeeded in the category of “pet food” and as the best material innovation. The whole construction of the display is made of wood-fiber raw boards. This gives a strong natural effect, on which great emphasis was placed during this implementation. A courageous element was also the machining of metal parts, which intentionally appear rusty.
The display with the Oral B toothbrush of the iO series, dominated by a large model of this modern life-size hygienic aid with bathroom elements to complete the atmosphere, won the award for an excellent realization.
The POPAI Central Europe Awards competition is organized by the Central European office of POPAI CE. It aims to support the field of point-of-sale marketing and the latest trends in in-store advertising, in which it sees an effective communication medium closest to the buyer.
You can find the overview of all our projects and implementations registered for this year’s competition in this catalogue.
Your Dago Team
