DAGO displays received two nominations for the SHOP! France Awards 2023
In this year's prestigious SHOP! France Awards (previously POPAI Awards Paris) we have two champions. There were nominated the Sensodyne Nourish shop-in-shop in the Health and Pharmaceuticals Category (cardboard POS) and the Christmas pallet display of Pilsner Urquell...
Radegast attracts by bitterness as well as light and sound effects. The new activation will hit the human senses
Already since January customers can see Radegast beer's new activations produced by Dago in cooperation with Plzeňský Prazdroj. For the production of a set of POS materials, several innovative elements were used so that the beer brand originating from Nošovice...
Marvel heroes call for competition in Coca-Cola’s in-store campaign
The collaboration between two iconic brands like Coca-Cola and Marvel calls for something special.
Christmas Summary: How did Dago cope with Christmas POSs?
Before Christmas, traders always have to work hard to replenish the displayed goods. The shopping spree attracts consumers to visit permanent stores where they buy gifts for their loved ones. But how to stand out in crowded sales areas and reach the largest possible...
Celebrate Christmas with a unique Pilsner Urquell activation
Festive dress, potato salad, fried carp and something good to drink. This is what a classic Christmas Eve dinner looks like in many Czech households. Premium beer is an essential part of Christmas, just like Christmas sweets. This is also why the Pilsner Urquell brand...
You can’t miss the iconic Pringles chips on the new shelves
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste.
Dago carried off two gold prizes from the POPAI Awards
On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year.
Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
A new winter edition that will give you wings: Red Bull with apple and fig flavours
Red Bull is back with a new seasonal edition of its energy drinks.
Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
“Fragments” from POPAI PARIS
![IMG_4179 CZ (4) upraveno](https://www.dago.cz/wp-content/uploads/2019/04/IMG_4179-CZ-4-upraveno-1.jpg)
Popai Paris gives us great expectations each year, as we will see new technological procedures and
design ideas. This year’s Popai took place at a very interesting place by the river, but there was very
limited space, thus it could hold only exhibition showpieces unlike last year, where stands of
producers were also displayed with a possibility to talk to them personally.
It is worth mentioning the very simply but elegantly processed display for luxury champagne. At first
sight, it looks really premium and expensive while from the production point of view, it is nothing
complicated or expensive as it might seem. It is a wooden base with engraved and illuminated clear
plexiglass attached to another board. It is mainly a presentation display, not intended for selling
displayed products. But it is certainly sufficient for this premium product.
Another thing that made a pause on, rather in the negative sense, was the branding of a display for Skoll
beer. Of course, plexiglass stoppers will attract attention at first sight, but on the other hand, we ask
ourselves a question – to what extent such display is relevant for this competition. Another thing is the practicality of these stoppers, which could be even dangerous in terms of injury. We are concerned
about sharply cut clear plexiglass at the level of children’s eyes. And when the illumination of the
display turns off the display can be easily overlooked. In the Czech environment, we estimate the
durability of such an element would last for approximately one week.
The display of Fuzetea was quite good. At first sight, it gives a really robust impression. But looking
closely, an expert knows that it is economically brilliantly solved. The whole P.O.S. is just from metal
frames with Penta print and shelves with simple lighting. No expensive and heavy MDF or all-metal
construction.
The display for Jameson in the category of alcoholic beverages is a direct competitor for us, so we
were interested in it more closely. As a whole, the display is not very complicated or creatively
processed compared to what we do in the Czech Republic. However, we can certainly take
inspiration, at least just from the illumination of the alcohol exposition display topper. Tiny light
bulbs built into the name give a very nice impression. Some people might say that it looks a little like
a circus, but personally, I like this idea very much.
Finally, it is worth noting that unlike Fuzetea or Jameson, where the technological processing was
great but simple, we saw many applications – mainly for premium products – where we must pay a
big compliment to the level of technologies and production. As an example, we have chosen a mobile
serving and presentation case by Moet.
Anna Bruzkova and Miroslav Obratil, DAGO
-
At first sight, this display looks expensive. When you take a closer look, it's actually nothing complex, though.
-
Sharply cut clear plexiglass at the level of children’s eyes made us concerned about this display.
-
This Fuzetea's display draws attention by its light -weight construction and simple lighting.
-
On this Jameson's display, the most captivating feature is the little light bulbs in the writing.
-
A mobile serving and presentation case by Moet stands out from its detailed construction and high technological quality.