We won gold at POPAI AWARDS PARIS
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
A retail campaign from the company Mars draws attention to helping disadvantaged children
Orbit chewing gum brand from Mars has prepared a campaign called “Work & Study”, which, in conjunction with SOS Children’s Villages. The communication agency Dago helped it to enter the retail market.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
An interview with Marek Končitík: “My biggest hobby is the company.”
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
Smile, please! GSK and Dago present the right dental care
A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.
Albert guides customers through the world of wines
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
I’ll have Birell! The popular fruit soft drink attracts to a portion of fruit
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
BIG SHOCK! invites you to a summer drive and expands the permanent display to other Globus stores
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.
Salute! You will find the best of Italy in one place
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
“Fragments” from POPAI PARIS
![IMG_4179 CZ (4) upraveno](https://www.dago.cz/wp-content/uploads/2019/04/IMG_4179-CZ-4-upraveno-1.jpg)
Popai Paris gives us great expectations each year, as we will see new technological procedures and
design ideas. This year’s Popai took place at a very interesting place by the river, but there was very
limited space, thus it could hold only exhibition showpieces unlike last year, where stands of
producers were also displayed with a possibility to talk to them personally.
It is worth mentioning the very simply but elegantly processed display for luxury champagne. At first
sight, it looks really premium and expensive while from the production point of view, it is nothing
complicated or expensive as it might seem. It is a wooden base with engraved and illuminated clear
plexiglass attached to another board. It is mainly a presentation display, not intended for selling
displayed products. But it is certainly sufficient for this premium product.
Another thing that made a pause on, rather in the negative sense, was the branding of a display for Skoll
beer. Of course, plexiglass stoppers will attract attention at first sight, but on the other hand, we ask
ourselves a question – to what extent such display is relevant for this competition. Another thing is the practicality of these stoppers, which could be even dangerous in terms of injury. We are concerned
about sharply cut clear plexiglass at the level of children’s eyes. And when the illumination of the
display turns off the display can be easily overlooked. In the Czech environment, we estimate the
durability of such an element would last for approximately one week.
The display of Fuzetea was quite good. At first sight, it gives a really robust impression. But looking
closely, an expert knows that it is economically brilliantly solved. The whole P.O.S. is just from metal
frames with Penta print and shelves with simple lighting. No expensive and heavy MDF or all-metal
construction.
The display for Jameson in the category of alcoholic beverages is a direct competitor for us, so we
were interested in it more closely. As a whole, the display is not very complicated or creatively
processed compared to what we do in the Czech Republic. However, we can certainly take
inspiration, at least just from the illumination of the alcohol exposition display topper. Tiny light
bulbs built into the name give a very nice impression. Some people might say that it looks a little like
a circus, but personally, I like this idea very much.
Finally, it is worth noting that unlike Fuzetea or Jameson, where the technological processing was
great but simple, we saw many applications – mainly for premium products – where we must pay a
big compliment to the level of technologies and production. As an example, we have chosen a mobile
serving and presentation case by Moet.
Anna Bruzkova and Miroslav Obratil, DAGO
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At first sight, this display looks expensive. When you take a closer look, it's actually nothing complex, though.
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Sharply cut clear plexiglass at the level of children’s eyes made us concerned about this display.
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This Fuzetea's display draws attention by its light -weight construction and simple lighting.
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On this Jameson's display, the most captivating feature is the little light bulbs in the writing.
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A mobile serving and presentation case by Moet stands out from its detailed construction and high technological quality.