News from the retail: How did DAGO prepare clients for Easter?
Easter is another time for traders right after Christmas when they can let their imagination run riot and cut a dash with some imaginative display.
DAGO HAS FOCUSED ON CARDBOARD, BUILDING-UP A NEW HALL IS BEING PREPARED
Last year, we recorded a 40% increase in turnover in cardboard projects.
Ireland goes for honey from Czech bees
Tullamore D.E.W. Honey was launched into the market last autumn.
The distillery “Palírna U Zeleného stromu” shows a distilling house and attracts to the taste of new Heffron rum
In recent weeks, the Dago communication agency has carried out several realizations for the products of the Czech liqueur distillery “Palírna U Zeleného stromu”.
Children and adults will love the new display “Veselá kráva” by Dago
Cheese from “Veselá kráva” and popular snacks “Sýr a Křup” attract the attention of almost all passers-by these days. Dago has created a new shop-in-shop for the company “BEL sýry”.
CHRISTMAS SUMMARY: HOW DAGO SUPPORTED CLIENTS AND THEIR BRANDS
Pre-Christmas time is absolutely crucial when it comes to selling anything. It is also a time when the best displays are created with the goal to attract as many shoppers as possible. How did Dago deal with this?
CAFÉS INSTEAD OF BANKS: EVALUATION FOR MARKETING & MEDIA
The fact that consumers and their preferences are changing is also evident in the design of bank branches.
LET´S NOT UNDERESTIMATE THE MILLENNIALS OR WHERE TO LOOK FOR EMPLOYEES?
Under the pressure of pandemic changes, our industry is now in Renaissance era.
YOU CAN BUY VITANA AND HAMÉ ASSORTMENT DIRECTLY IN THE CHRISTMAS KITCHEN
Vitana and Hamé products already take a traditional position in Czech households.
WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION
On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.
“Fragments” from POPAI PARIS
![IMG_4179 CZ (4) upraveno](https://www.dago.cz/wp-content/uploads/2019/04/IMG_4179-CZ-4-upraveno-1.jpg)
Popai Paris gives us great expectations each year, as we will see new technological procedures and
design ideas. This year’s Popai took place at a very interesting place by the river, but there was very
limited space, thus it could hold only exhibition showpieces unlike last year, where stands of
producers were also displayed with a possibility to talk to them personally.
It is worth mentioning the very simply but elegantly processed display for luxury champagne. At first
sight, it looks really premium and expensive while from the production point of view, it is nothing
complicated or expensive as it might seem. It is a wooden base with engraved and illuminated clear
plexiglass attached to another board. It is mainly a presentation display, not intended for selling
displayed products. But it is certainly sufficient for this premium product.
Another thing that made a pause on, rather in the negative sense, was the branding of a display for Skoll
beer. Of course, plexiglass stoppers will attract attention at first sight, but on the other hand, we ask
ourselves a question – to what extent such display is relevant for this competition. Another thing is the practicality of these stoppers, which could be even dangerous in terms of injury. We are concerned
about sharply cut clear plexiglass at the level of children’s eyes. And when the illumination of the
display turns off the display can be easily overlooked. In the Czech environment, we estimate the
durability of such an element would last for approximately one week.
The display of Fuzetea was quite good. At first sight, it gives a really robust impression. But looking
closely, an expert knows that it is economically brilliantly solved. The whole P.O.S. is just from metal
frames with Penta print and shelves with simple lighting. No expensive and heavy MDF or all-metal
construction.
The display for Jameson in the category of alcoholic beverages is a direct competitor for us, so we
were interested in it more closely. As a whole, the display is not very complicated or creatively
processed compared to what we do in the Czech Republic. However, we can certainly take
inspiration, at least just from the illumination of the alcohol exposition display topper. Tiny light
bulbs built into the name give a very nice impression. Some people might say that it looks a little like
a circus, but personally, I like this idea very much.
Finally, it is worth noting that unlike Fuzetea or Jameson, where the technological processing was
great but simple, we saw many applications – mainly for premium products – where we must pay a
big compliment to the level of technologies and production. As an example, we have chosen a mobile
serving and presentation case by Moet.
Anna Bruzkova and Miroslav Obratil, DAGO
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At first sight, this display looks expensive. When you take a closer look, it's actually nothing complex, though.
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Sharply cut clear plexiglass at the level of children’s eyes made us concerned about this display.
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This Fuzetea's display draws attention by its light -weight construction and simple lighting.
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On this Jameson's display, the most captivating feature is the little light bulbs in the writing.
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A mobile serving and presentation case by Moet stands out from its detailed construction and high technological quality.