Sell olive oils by means of ecology and nature

“A diet based on a large amount of olive oil is beneficial to the human body.” It has been several years since this sentence spread throughout the world and olive oil experienced its boom. In stores, there was only one problem to solve – whether the oil is virgin, cold-pressed, or 100% natural.

Shelves as the most effective POP medium and a category management tool

We all know shelving systems. We can see them in every retail store for many years. It serves mainly as a carrier of products. The more shelves, the better. Each one has a different color, size, and overall dimensions. Some were purchased directly by the retailer and some were supplied free of charge by the supplier of the goods. During the business history of each store, a mixture of shelving systems has emerged, among which there is a slight mess.

Movement, light, and sound will play an important role

The development of POP is very closely linked to the packaging materials market. Any product packaging is the basic key to the creation of POSM, from which the final graphic design, the selection of materials for the production part, and the subsequent implementation at the point of sale are derived.

Case study: How to handle the chaotic management of POS realizations?

Many entities are involved in the production and installation of POS materials. It involves many people on the part of a manufacturer, client, and seller. The larger the project, the more likely it is that the realization will not go smoothly. So how can we ensure that the management of each project is more efficient and transparent?

Retail after Coronavirus? More online activities and strong Christmas

Precautions to prevent further spread of coronavirus are slowly being released. Life seems to be returning to normal. But it is already clear that the economic consequences of the crisis we have experienced in recent weeks will be long-lasting and will affect most sectors. How will Covid-19 affect the future of the retail environment?

Supplier or strategic partner – who will bring a greater value within P.O.P.?

The Czech Republic and Slovak Republic are incredible in the In-store marketing segment. We produce an enormous amount of carriers, we do many promotional activities and we have plenty of stores where people purchase and companies, similar to us, help to sell. But, is the sales effect also growing? Should we always focus only on sales revenue, or should we build a brand? How do we stand in comparison with abroad?

BLOG: 10 tactics to stimulate impulsive purchases

At the time when people do more and more purchases online, impulsive in-store purchases are becoming increasingly important. They’re stimulated primarily by choosing the right products, placing them into the right place, or attracting attention of shoppers. Below, you can learn about 10 Shopify tips on how to increase their frequency and value. In these 10 tips, you can learn how

Case study Birell: How to cut a bicycle in halves?

The client’s order was simple: create a permanent end cap for non-alcoholic refreshment Birell. It was supposed to resonate with the main elements of the product – focus on people, spending time outdoors, having fun with friends and a summer relax. Therefore, we created several different proposals which have gradually developed until we finally … cut a bicycle in halves. What made us to do this?

“Fragments” from POPAI PARIS

Popai Paris gives us great expectations each year, as we will see new technological procedures and
design ideas. This year’s Popai took place at a very interesting place by the river, but there was very
limited space, thus it could hold only exhibition showpieces unlike last year, where stands of
producers were also displayed with a possibility to talk to them personally.

It is worth mentioning the very simply but elegantly processed display for luxury champagne. At first
sight, it looks really premium and expensive while from the production point of view, it is nothing
complicated or expensive as it might seem. It is a wooden base with engraved and illuminated clear
plexiglass attached to another board. It is mainly a presentation display, not intended for selling
displayed products. But it is certainly sufficient for this premium product.

Another thing that made a pause on, rather in the negative sense, was the branding of a display for Skoll
beer. Of course, plexiglass stoppers will attract attention at first sight, but on the other hand, we ask
ourselves a question – to what extent such display is relevant for this competition. Another thing is the practicality of these stoppers, which could be even dangerous in terms of injury. We are concerned
about sharply cut clear plexiglass at the level of children’s eyes. And when the illumination of the
display turns off the display can be easily overlooked. In the Czech environment, we estimate the
durability of such an element would last for approximately one week.

The display of Fuzetea was quite good. At first sight, it gives a really robust impression. But looking
closely, an expert knows that it is economically brilliantly solved. The whole P.O.S. is just from metal
frames with Penta print and shelves with simple lighting. No expensive and heavy MDF or all-metal
construction.

The display for Jameson in the category of alcoholic beverages is a direct competitor for us, so we
were interested in it more closely. As a whole, the display is not very complicated or creatively
processed compared to what we do in the Czech Republic. However, we can certainly take
inspiration, at least just from the illumination of the alcohol exposition display topper. Tiny light
bulbs built into the name give a very nice impression. Some people might say that it looks a little like
a circus, but personally, I like this idea very much.

Finally, it is worth noting that unlike Fuzetea or Jameson, where the technological processing was
great but simple, we saw many applications – mainly for premium products – where we must pay a
big compliment to the level of technologies and production. As an example, we have chosen a mobile
serving and presentation case by Moet.

Anna Bruzkova and Miroslav Obratil, DAGO

  • At first sight, this display looks expensive. When you take a closer look, it's actually nothing complex, though.

  • Sharply cut clear plexiglass at the level of children’s eyes made us concerned about this display.

  • This Fuzetea's display draws attention by its light -weight construction and simple lighting.

  • On this Jameson's display, the most captivating feature is the little light bulbs in the writing.

  • A mobile serving and presentation case by Moet stands out from its detailed construction and high technological quality.

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