Christmas Summary: How did Dago cope with Christmas POSs?

Before Christmas, traders always have to work hard to replenish the displayed goods. The shopping spree attracts consumers to visit permanent stores where they buy gifts for their loved ones. But how to stand out in crowded sales areas and reach the largest possible...

Celebrate Christmas with a unique Pilsner Urquell activation

Festive dress, potato salad, fried carp and something good to drink. This is what a classic Christmas Eve dinner looks like in many Czech households. Premium beer is an essential part of Christmas, just like Christmas sweets. This is also why the Pilsner Urquell brand...

Fanta drinks are betting on Halloween

Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...

Fresh spring ideas from Pinterest

Inspiration from the world of beverages.

These and many other worldwide POP inspirations can be continually found on DAGO Pinterest




Original, engaging, emotional and dominant exposure of an iconic product.

Symbolic, stylish and simple in conjunction with the brand.


Simple product scenography greatly fulfills Christmas calling.

The originality of the product and its image underlined by the design of POP media.

Unique stand design that attracts attention, encourages taste and product attunement.

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