SK
MPV: Adoration of digital technologies had faded also at MPV and analogue realizations “lead the dance”
The Paris Trade Fair did not show many technological innovations. Its creativity consisted primarily in original design and material combinations.
The Marketing Point de Vente (MPV) Trade Fair has traditionally “did” with…
Fascination by technologies has faded and the authenticity “leads the dance” now
From our visit at the Trade Fair Globalshop, it was clear that the digital technologies adoration cooled down.
The Trade Fair Globalshop, which moved back to Chicago this year, radiated noticeably less enthusiasm from digit…
Metaxa is developing the brand in retail
The brand of Greek Metaxa distillates came up with a display in Globus stores. In addition to sales promotion, it focuses on building the brand. This year, there is a good opportunity for it, as Metaxa is just going through…
POPAI Euro Awards Paris – 5 of our projects in the finals
At the Tuesday´s announcement of POPAI Awards Paris, we were the first Czech company with 5 nominations of our projects. There applied 313 projects from 46 categories (last year, 277 realizations in 37 categories). The fina…
BIG SHOCK! Dakar adrenaline
The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attra…
Remodelling of the Nestlé brand store
Nestlé carried out remodelling of its company store in Prague – Modřany. The assignment sought an innovative solution that will manage to even better represent the company and its products. The combination of materials and…
Adrenaline by OMEN from HP in Alza
A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting….
Christmas inspiration from Pinterest
POPAI AWARDS – 10 Awards
On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was o…
The deer origami from Jägermeister lures to the autumn atmosphere
For Jägermeister, the herbal liqueur brand, we have created an unconventional and attractive display with a deer „origami“. It is intended for the autumn action of the Czech stores of the Globus and Slovakian Metro chains….
Frisco Night lure for a nightlife through its display
The lightly sparkling alcoholic beverage got a new variant Frisco Night last autumn. With this step, Plzensky Prazdroj, a.s. responded to the behaviour of consumers of the main target group – women under 35 years of age – visiting different parties. To communicate the new flavour in the off-trade channel, its producer used an original conception of a temporary display designed and produced by our company. So that our displays lure for the night party atmosphere in Billa, Tesco, Albert and COOP stores and use a real disco-ball to intensify the experience.
The Frisco Night drink brings a new flavour Cucumber & Mint with higher alcohol content – 7 % instead of 4,5 %. Thus Plzensky Prazdroj responds to the fact that the target group includes women under 35 years of age who drink Frisco at club and home parties. For this reason the company used an original conception of a temporary P.O.P. medium to introduce the new flavour in the off-trade channel. So that we decided to approach the Frisco Night display to match its conception as a stylish addition to every night party. It lures for the night life atmosphere and uses a real disco-ball to intensify it. „We built mainly on the elegant and premium design of the brand, which appeals especially women, and so we wanted to surprise them at points of sales” Jana Waldhansova, our Senior Project Manager, explains the preparation of the creative design. Radka Hejdukova, the Project Manager of our company adds: „to maximise the impulse potential, we have used also a thematic „call-to-action” challenge at the display – „Enjoy all colours of the night”. And we also distinguished particular shelves with colours according to particular Frisco variants to orient customers the best and also inspire them at first glance by the offer of all the new flavours“.
Glitter of the night life
The final form of the display has the ability to attract buyers, stimulate their emotions and feelings and lure them for the product and moment of its consumption. The specific colour scheme of the shelves and decent body of the display, complemented with a key visual of a young girl and the mentioned disco-ball, provides a significant differentiation from conventional displays customers usually meet in this product category. The whole rendering also suitably follows up the ATL communication and tries to „reap in stores what has been sown in hearts of customers and outside”.
Customers appreciate the new display
Also our customer Lucie Vaverova, the Shopper Marketing Specialist of Plzensky Prazdroj, confirms the success of the new display form: „The disco-ball perfectly attracts attention of shoppers and so it supports stylishly the novelty Frisco Night and the entire brand redesign.” And she adds: „And we also have a positive feedback on the new displays from our customers”.
We delivered and produced totally 715 displays, 252 of them have 3D disco-ball and the rest have just its 2D version. These displays have been placed into stores in November 2014 and we can still meet them.
We wish many joyful experiences to Frisco Night products and to their customers.
Your DAGO team
