Step to the pedals! Birell’s new display allures to the summer relax
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
Endcap for Coca-Cola will pull you into the game
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola.
The new software will reduce order processing times by up to three quarters
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores.
The fragrance of Fernet Stock is flowing across Makro and Ahold chain stores
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
More examples of our work and more intense communication. We have launched a new website
Our website has got a new, more modern design and structure. We have added some elements, which will help us to better present our projects to our visitors.
We won 5 nominations at POPAI Awards 2019
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT
We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....
Captain Morgan is the best display of 2018 according to Místoprodeje.cz
Our display for the iconic rum Captain Morgan won a survey for the best advertisement installation of the year 2018. It succeeded among many strong competing projects. The triumph in the competition organized by the Mistoprodeje.cz portal just confirmed that it is a...
Tesco Mobile has a big shop-in-shop in Letnany
The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…
Budvar worked together with Kofola and rearranged the section of beverages in a Terno store
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot rea…
Frisco Night lure for a nightlife through its display
![foto1_30](https://www.dago.cz/wp-content/uploads/2018/09/foto1_30.jpg)
The lightly sparkling alcoholic beverage got a new variant Frisco Night last autumn. With this step, Plzensky Prazdroj, a.s. responded to the behaviour of consumers of the main target group – women under 35 years of age – visiting different parties. To communicate the new flavour in the off-trade channel, its producer used an original conception of a temporary display designed and produced by our company. So that our displays lure for the night party atmosphere in Billa, Tesco, Albert and COOP stores and use a real disco-ball to intensify the experience.
The Frisco Night drink brings a new flavour Cucumber & Mint with higher alcohol content – 7 % instead of 4,5 %. Thus Plzensky Prazdroj responds to the fact that the target group includes women under 35 years of age who drink Frisco at club and home parties. For this reason the company used an original conception of a temporary P.O.P. medium to introduce the new flavour in the off-trade channel. So that we decided to approach the Frisco Night display to match its conception as a stylish addition to every night party. It lures for the night life atmosphere and uses a real disco-ball to intensify it. „We built mainly on the elegant and premium design of the brand, which appeals especially women, and so we wanted to surprise them at points of sales” Jana Waldhansova, our Senior Project Manager, explains the preparation of the creative design. Radka Hejdukova, the Project Manager of our company adds: „to maximise the impulse potential, we have used also a thematic „call-to-action” challenge at the display – „Enjoy all colours of the night”. And we also distinguished particular shelves with colours according to particular Frisco variants to orient customers the best and also inspire them at first glance by the offer of all the new flavours“.
Glitter of the night life
The final form of the display has the ability to attract buyers, stimulate their emotions and feelings and lure them for the product and moment of its consumption. The specific colour scheme of the shelves and decent body of the display, complemented with a key visual of a young girl and the mentioned disco-ball, provides a significant differentiation from conventional displays customers usually meet in this product category. The whole rendering also suitably follows up the ATL communication and tries to „reap in stores what has been sown in hearts of customers and outside”.
Customers appreciate the new display
Also our customer Lucie Vaverova, the Shopper Marketing Specialist of Plzensky Prazdroj, confirms the success of the new display form: „The disco-ball perfectly attracts attention of shoppers and so it supports stylishly the novelty Frisco Night and the entire brand redesign.” And she adds: „And we also have a positive feedback on the new displays from our customers”.
We delivered and produced totally 715 displays, 252 of them have 3D disco-ball and the rest have just its 2D version. These displays have been placed into stores in November 2014 and we can still meet them.
We wish many joyful experiences to Frisco Night products and to their customers.
Your DAGO team