9 awards at POPAI AWARDS and Captain Morgan was the absolute winner
At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also…
New cash register zones by Nestlé increase sales of confectionery by more than 50 %
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This year we are trying to help again
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Together with Nestlé, we are improving the presentation of the capsule coffee in Electroworld stores
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Modern shopping – El Dorado of adventures and sci-fi helpers
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Store design as a competitive element
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You can see Robot Karel in Albert and Hruška stores
The Kofola campaign with Robot Karel focused on supporting new flavours takes place also in an in-store environment. After Globus stores, now it takes place in Ahold stores and selected Hruška stores. In this display, the c…
Captain Morgan “plows the waves” of Globus stores again
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Our five nominations turned into one gold, two silver and two bronze medals at POPAI Awards Paris
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Fresh spring ideas from Pinterest
Inspiration from the world of beverages.
These and many other worldwide POP inspirations can be continually found on « Nejnovější«...89101112...20...»» Nejstarší
Futuristic P.O.P. Samsung presentation
The new premium line of refrigerators and washing machines by Samsung has its own small exhibition, realized by our company, in the Prague showroom of the kitchen studio Sykora. Because at the end of the last year, the company Samsung Electronics has launched a new premium line of refrigerators and washing machines into the Czech and Slovak market. Within the expansion of available sales channels, Samsung has started collaboration with the kitchen studio Sykora to provide all interested parties with a selection of top quality domestic appliances in one place, where they plan forms of their kitchens and households. Newly, customers can sit by the exhibited products for a while and study in detail the appliances situated on raised platforms, one of which even rotates. Besides our company, also the agency Cheil took part in the creative conception, production and implementation of the entire P.O.P. application.
The exhibition gives impression of a modern art gallery and tempts visitors of the Sykora studio showroom in Prague – Harfa to purchase. „We came up with a modern high-tech design which well represents exclusivity of the Samsung brand as well as the elegant conception of the surroundings,” Jakub Vetrovec, Leader of Retail Experience of projects of the Cheil agency, describes the visual aspect of the P.O.P. medium.
The new exhibition, however, does not attract attention only thanks to its timeless design. „We have situated the refrigerators and washing machines on a raised platform, lit them up and took advantage of the motion effect which naturally attracts attention and allows viewing the great products from all sides in one place. Because the exhibited washing machines are rotating all the time,” says Bo-Hyun Choi, the Designer of the Cheil agency.
Sitting island as in a gallery
Also the selected material matches with the futuristic design. The special platforms are made of MDF material with a high gloss lacquered surface which highlights the premium character of the exhibited products. The exhibition includes also LCD monitors complementing the high-tech image of the entire exhibition and also provides information about the exhibited products.
The final conception also incorporates a sitting island facing the refrigerators and washing machines. So that customers of the showroom have the opportunity to read more about the Samsung products in provided brochures and especially view the exhibition as a whole. „In this case, it is really rather a sort of modern art mini-gallery than a common P.O.P. application. It is actually a kind of domestic Samsung art gallery,” Marek Koncitik, the Commercial Director of our company which produced and installed the entire project, says his impressions at the conclusion.
Newly you can see project video via our Youtube channel :
Your DAGO team