SK
New POS Tullamore D.E.W. shows what Irish barbecue means
Barbecue simply belongs to summer. Hardly anybody can refuse the sun’s rays, whiskey, and well-prepared meat.
Ondrášovka in a new jacket is also changing its display in the sales area
The producer of one of the oldest Czech mineral waters – Ondrášovka, the company Kofola ČeskoSlovensko, has invested in technologies that think about nature protection and reflect the demanding requirements for sustainability.
Hisense Group presents two new shop-in-shops in the latest Alza showroom
Interesting project for customers of the Alza showroom in Chrášťany, Prague, presents white and black goods from the MORA and Hisense brands.
“Cirkulka” by Kofola reflects sustainability in the production of POS
Kofola ČeskoSlovensko has introduced its traditional drinks Kofola, Vinea, and Rajec in returnable bottles to the retail network this year.
DAGO has expanded with a new assembly hall in record time
New job orders require new and larger premises – that is why in April we opened a new assembly hall, which is located just a short distance from our Headquarters in Zdice.
Birell Světlý represents a new recipe after 30 years
How to inform customers that Birell Světlý represents an improved recipe after thirty years?
Displays for paints by AkzoNobel Coatings CZ: New every year, yet maximally sustainable
Three years ago, we produced, at first glance, ordinary metal displays for the company AkzoNobel, which sells decorative paints. Since then, we have been working with them regularly.
News from the retail: How did DAGO prepare clients for Easter?
Easter is another time for traders right after Christmas when they can let their imagination run riot and cut a dash with some imaginative display.
DAGO HAS FOCUSED ON CARDBOARD, BUILDING-UP A NEW HALL IS BEING PREPARED
Last year, we recorded a 40% increase in turnover in cardboard projects.
Ireland goes for honey from Czech bees
Tullamore D.E.W. Honey was launched into the market last autumn.
Futuristic P.O.P. Samsung presentation
The new premium line of refrigerators and washing machines by Samsung has its own small exhibition, realized by our company, in the Prague showroom of the kitchen studio Sykora. Because at the end of the last year, the company Samsung Electronics has launched a new premium line of refrigerators and washing machines into the Czech and Slovak market. Within the expansion of available sales channels, Samsung has started collaboration with the kitchen studio Sykora to provide all interested parties with a selection of top quality domestic appliances in one place, where they plan forms of their kitchens and households. Newly, customers can sit by the exhibited products for a while and study in detail the appliances situated on raised platforms, one of which even rotates. Besides our company, also the agency Cheil took part in the creative conception, production and implementation of the entire P.O.P. application.
The exhibition gives impression of a modern art gallery and tempts visitors of the Sykora studio showroom in Prague – Harfa to purchase. „We came up with a modern high-tech design which well represents exclusivity of the Samsung brand as well as the elegant conception of the surroundings,” Jakub Vetrovec, Leader of Retail Experience of projects of the Cheil agency, describes the visual aspect of the P.O.P. medium.
The new exhibition, however, does not attract attention only thanks to its timeless design. „We have situated the refrigerators and washing machines on a raised platform, lit them up and took advantage of the motion effect which naturally attracts attention and allows viewing the great products from all sides in one place. Because the exhibited washing machines are rotating all the time,” says Bo-Hyun Choi, the Designer of the Cheil agency.
Sitting island as in a gallery
Also the selected material matches with the futuristic design. The special platforms are made of MDF material with a high gloss lacquered surface which highlights the premium character of the exhibited products. The exhibition includes also LCD monitors complementing the high-tech image of the entire exhibition and also provides information about the exhibited products.
The final conception also incorporates a sitting island facing the refrigerators and washing machines. So that customers of the showroom have the opportunity to read more about the Samsung products in provided brochures and especially view the exhibition as a whole. „In this case, it is really rather a sort of modern art mini-gallery than a common P.O.P. application. It is actually a kind of domestic Samsung art gallery,” Marek Koncitik, the Commercial Director of our company which produced and installed the entire project, says his impressions at the conclusion.
Newly you can see project video via our Youtube channel :
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