News from the retail: How did DAGO prepare clients for Easter?
Easter is another time for traders right after Christmas when they can let their imagination run riot and cut a dash with some imaginative display.
DAGO HAS FOCUSED ON CARDBOARD, BUILDING-UP A NEW HALL IS BEING PREPARED
Last year, we recorded a 40% increase in turnover in cardboard projects.
Ireland goes for honey from Czech bees
Tullamore D.E.W. Honey was launched into the market last autumn.
The distillery “Palírna U Zeleného stromu” shows a distilling house and attracts to the taste of new Heffron rum
In recent weeks, the Dago communication agency has carried out several realizations for the products of the Czech liqueur distillery “Palírna U Zeleného stromu”.
NEW EDGE: We present ourselves to the world of a new reality at a new level
What happened in the POS communication market during the pandemic crisis and why we are now stronger and more efficient.
Children and adults will love the new display “Veselá kráva” by Dago
Cheese from “Veselá kráva” and popular snacks “Sýr a Křup” attract the attention of almost all passers-by these days. Dago has created a new shop-in-shop for the company “BEL sýry”.
YOU CAN BUY VITANA AND HAMÉ ASSORTMENT DIRECTLY IN THE CHRISTMAS KITCHEN
Vitana and Hamé products already take a traditional position in Czech households.
WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION
On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.
RED BULL DRIVES THROUGH CZECH AND SLOVAK STORES WITH FORMULA 1
In stores and at gas stations across the Czech Republic and Slovakia, the non-traditional presentation of the Red Bull brand and products with the theme of Formula 1 is now attracting attention.
Big Shock! brings the music experience directly to stores
Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...
Gardening, on your marks! Evaluation for Marketing & Media
![Gardena v rámci shop-in-shopu prezentovala své široké portfolio.](https://www.dago.cz/wp-content/uploads/2022/05/7_gardena00007.jpg)
The main sales support for the horticultural assortment is starting right now. The POS implementation gallery shows what works. Selected foreign displays for the Marketing & Media magazine were evaluated by our PR coordinator Radka Hejduková.
We are a nation of gardeners, so my generation still is, and our parents are definitely. We are the ideal target group for all hobby markets, garden centres, and florists. Since April, shopping – or perhaps trips – in garden centres has been a real enjoyment. Starting with the crowded parking lot, through the crowds at the vegetable seedlings, and pushing through the best annual flowers, to the queues at the cash desks. I wonder where the desire, the ambition to grow own plants, comes from. Apparently it’s been in us since ancient times. And then the effort ends with a surplus of zucchini that everyone offers to everyone and no one wants them.
But, of course, the field of horticultural supplies are commodities like any others, and its specificity of strong sales in the spring and summer is something that traders, and especially marketers, must take into account. The “word of mouth” definitely works for garden centres, and for garden tool manufacturers themselves, the subsequent presentation in the store is crucial. So the display has to be so engaging that you think you really have to buy the secateurs and that your existing hoe isn’t worth it anymore.
Another key to success is clarity and navigation – no one wants to spend ten minutes in a store just looking for a brush-cutter. And the staff, it´s Alpha and Omega. You can plan to buy just some small, ordinary mower, and you can leave with the most modern battery mower. In addition to this sales and marketing base, stores can go further, their potential is huge; people spent time in gardens and on balconies instead of on holidays during Covid. As a nation, we spend 30 billion crowns a year in hobby markets. Of course, it’s not just for gardening supplies and all the things for gardens, but still. I would not be afraid to use the pop-up store concept at all, it would be ideal for a spring “raid” of customers longing exclusively for seedlings, for example. Offer a sitting area with coffee and snacks so that “exhausted” customers can relax and gain energy, and think about what else to buy. By the way, do you have everything for the season?
- Gardena campaign and shop-in-shop
We appreciate how Gardena has creatively approached in-store promotion of her products. That’s exactly it; don’t be afraid to step out of the expected performance and show customers around the jungle of gardening supplies and aids with fun and amusement. Make a display out of a palm tree or expedition jeep.
- Moss and Moor visual identity
I also highly value the concept of Moss and Moor’s store and visual identity, which ambitiously fulfils its claim to be more than a garden centre. Spaciousness, airiness, clarity of arrangement, and relax zone with a café; you can´t even imagine meeting any nervous or hurried shoppers here.
- Displays for Kent & Stowe
Not only offering different types of gardening tools, but also explaining why to choose this or that, and how to work with it, this is my third favourite, Kent & Stove. Handy displays and shelving systems that have a common factor – clarity, and ease of choice for purchasing.
Your Dago team
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY