Step to the pedals! Birell’s new display allures to the summer relax
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
Endcap for Coca-Cola will pull you into the game
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola.
The new software will reduce order processing times by up to three quarters
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores.
The fragrance of Fernet Stock is flowing across Makro and Ahold chain stores
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
More examples of our work and more intense communication. We have launched a new website
Our website has got a new, more modern design and structure. We have added some elements, which will help us to better present our projects to our visitors.
We won 5 nominations at POPAI Awards 2019
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT
We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....
Captain Morgan is the best display of 2018 according to Místoprodeje.cz
Our display for the iconic rum Captain Morgan won a survey for the best advertisement installation of the year 2018. It succeeded among many strong competing projects. The triumph in the competition organized by the Mistoprodeje.cz portal just confirmed that it is a...
Tesco Mobile has a big shop-in-shop in Letnany
The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…
Budvar worked together with Kofola and rearranged the section of beverages in a Terno store
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot rea…
Gardening, on your marks! Evaluation for Marketing & Media
![Gardena v rámci shop-in-shopu prezentovala své široké portfolio.](https://www.dago.cz/wp-content/uploads/2022/05/7_gardena00007.jpg)
The main sales support for the horticultural assortment is starting right now. The POS implementation gallery shows what works. Selected foreign displays for the Marketing & Media magazine were evaluated by our PR coordinator Radka Hejduková.
We are a nation of gardeners, so my generation still is, and our parents are definitely. We are the ideal target group for all hobby markets, garden centres, and florists. Since April, shopping – or perhaps trips – in garden centres has been a real enjoyment. Starting with the crowded parking lot, through the crowds at the vegetable seedlings, and pushing through the best annual flowers, to the queues at the cash desks. I wonder where the desire, the ambition to grow own plants, comes from. Apparently it’s been in us since ancient times. And then the effort ends with a surplus of zucchini that everyone offers to everyone and no one wants them.
But, of course, the field of horticultural supplies are commodities like any others, and its specificity of strong sales in the spring and summer is something that traders, and especially marketers, must take into account. The “word of mouth” definitely works for garden centres, and for garden tool manufacturers themselves, the subsequent presentation in the store is crucial. So the display has to be so engaging that you think you really have to buy the secateurs and that your existing hoe isn’t worth it anymore.
Another key to success is clarity and navigation – no one wants to spend ten minutes in a store just looking for a brush-cutter. And the staff, it´s Alpha and Omega. You can plan to buy just some small, ordinary mower, and you can leave with the most modern battery mower. In addition to this sales and marketing base, stores can go further, their potential is huge; people spent time in gardens and on balconies instead of on holidays during Covid. As a nation, we spend 30 billion crowns a year in hobby markets. Of course, it’s not just for gardening supplies and all the things for gardens, but still. I would not be afraid to use the pop-up store concept at all, it would be ideal for a spring “raid” of customers longing exclusively for seedlings, for example. Offer a sitting area with coffee and snacks so that “exhausted” customers can relax and gain energy, and think about what else to buy. By the way, do you have everything for the season?
- Gardena campaign and shop-in-shop
We appreciate how Gardena has creatively approached in-store promotion of her products. That’s exactly it; don’t be afraid to step out of the expected performance and show customers around the jungle of gardening supplies and aids with fun and amusement. Make a display out of a palm tree or expedition jeep.
- Moss and Moor visual identity
I also highly value the concept of Moss and Moor’s store and visual identity, which ambitiously fulfils its claim to be more than a garden centre. Spaciousness, airiness, clarity of arrangement, and relax zone with a café; you can´t even imagine meeting any nervous or hurried shoppers here.
- Displays for Kent & Stowe
Not only offering different types of gardening tools, but also explaining why to choose this or that, and how to work with it, this is my third favourite, Kent & Stove. Handy displays and shelving systems that have a common factor – clarity, and ease of choice for purchasing.
Your Dago team
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY