DAGO displays received two nominations for the SHOP! France Awards 2023
In this year's prestigious SHOP! France Awards (previously POPAI Awards Paris) we have two champions. There were nominated the Sensodyne Nourish shop-in-shop in the Health and Pharmaceuticals Category (cardboard POS) and the Christmas pallet display of Pilsner Urquell...
Radegast attracts by bitterness as well as light and sound effects. The new activation will hit the human senses
Already since January customers can see Radegast beer's new activations produced by Dago in cooperation with Plzeňský Prazdroj. For the production of a set of POS materials, several innovative elements were used so that the beer brand originating from Nošovice...
Marvel heroes call for competition in Coca-Cola’s in-store campaign
The collaboration between two iconic brands like Coca-Cola and Marvel calls for something special.
Christmas Summary: How did Dago cope with Christmas POSs?
Before Christmas, traders always have to work hard to replenish the displayed goods. The shopping spree attracts consumers to visit permanent stores where they buy gifts for their loved ones. But how to stand out in crowded sales areas and reach the largest possible...
Celebrate Christmas with a unique Pilsner Urquell activation
Festive dress, potato salad, fried carp and something good to drink. This is what a classic Christmas Eve dinner looks like in many Czech households. Premium beer is an essential part of Christmas, just like Christmas sweets. This is also why the Pilsner Urquell brand...
You can’t miss the iconic Pringles chips on the new shelves
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste.
Dago carried off two gold prizes from the POPAI Awards
On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year.
Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
A new winter edition that will give you wings: Red Bull with apple and fig flavours
Red Bull is back with a new seasonal edition of its energy drinks.
Fanta drinks are betting on Halloween
Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...
GEM-GEN2 – we have a new information system
Except interesting realizations, our DAGO team can show off another interesting thing. It is a unique tailor-made information system GEM of the second generation based on the Lotus Notes platform by IBM.
“In our company DAGO, we always needed a system for project management that would allow us the most efficient management of complicated and exacting projects from the P.O.P. segment. This is not just data and document storage, but it should be an interactive space for transparent, flexible and user-friendly coordination of each step realizing particular projects,” explained Marek Končitík, the Sales and Marketing Director.
The result is the second generation system GEM as a development of the previous information system GAM1 our company used and continuously developed since 1999. During last three years, a company RENTEL was creating its new generation customized for DAGO. “It wasn´t easy to create a system that would meet all of our requirements but it finally happened, and now we can say that it is really unique software in several levels: within the system, projects are managed according to their phase, at the same time we always have all data and well-arranged economical reporting available for every project, of course there are several possibilities of communication between internal and external subjects participating in such project,” Marek Končitík described the system DAGO is using in its testing beta version since the beginning of this year. As an advantage, he also mentioned other applications, as for example product catalogue, stock records, logistic management, finance, etc.
This new system is even more efficient tool for us also when submitting and managing contracts in production. GEM-GEN2 allowed a significant acceleration of the whole process – calculation within 24 hours, production within days or weeks. Also the management extensions of the system, so called dashboards, provide clearer filtered orientation within contracts for managers of relevant parts of projects.
The system also enables a direct access for clients and suppliers, thanks to which, for example, data and big files do not accumulate in e-mails, but they are always easily available and actual via the web interface. We continuously debug and develop the whole system, anyway we can already say, after nearly one year testing, that, we could not imagine coordinating so many projects at the actual workforce of our DAGO team without this efficient tool anymore. We thank to RENTEL and to all colleagues for their excellent work and patience when developing and implementing the system!
Your DAGO team