SK
MPV: Adoration of digital technologies had faded also at MPV and analogue realizations “lead the dance”
The Paris Trade Fair did not show many technological innovations. Its creativity consisted primarily in original design and material combinations.
The Marketing Point de Vente (MPV) Trade Fair has traditionally “did” with…
Fascination by technologies has faded and the authenticity “leads the dance” now
From our visit at the Trade Fair Globalshop, it was clear that the digital technologies adoration cooled down.
The Trade Fair Globalshop, which moved back to Chicago this year, radiated noticeably less enthusiasm from digit…
Metaxa is developing the brand in retail
The brand of Greek Metaxa distillates came up with a display in Globus stores. In addition to sales promotion, it focuses on building the brand. This year, there is a good opportunity for it, as Metaxa is just going through…
POPAI Euro Awards Paris – 5 of our projects in the finals
At the Tuesday´s announcement of POPAI Awards Paris, we were the first Czech company with 5 nominations of our projects. There applied 313 projects from 46 categories (last year, 277 realizations in 37 categories). The fina…
BIG SHOCK! Dakar adrenaline
The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attra…
Remodelling of the Nestlé brand store
Nestlé carried out remodelling of its company store in Prague – Modřany. The assignment sought an innovative solution that will manage to even better represent the company and its products. The combination of materials and…
Adrenaline by OMEN from HP in Alza
A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting….
Christmas inspiration from Pinterest
POPAI AWARDS – 10 Awards
On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was o…
The deer origami from Jägermeister lures to the autumn atmosphere
For Jägermeister, the herbal liqueur brand, we have created an unconventional and attractive display with a deer „origami“. It is intended for the autumn action of the Czech stores of the Globus and Slovakian Metro chains….
GlaxoSmithKline SIS in Globus
The company GlaxoSmithKline Consumer Healthcare (GSK) has decided to use a shop-in-shop in Globus stores in Pilsen and Prague to present its dental brands. The circular display presents the Sensodyne, Paradontax and Corega brand. This exposure simplifies orientation within the assortment and provides enough information on dental care. Our company provided its creative design, production and implementation.
GSK has three brands from the sphere of therapeutic dental hygiene: Sensodyne, Paradontax and Corega. The secondary exposure, GSK decided for, differs from the common POS media used in this category. “We believe that it will attract attention of shoppers. Thus we respond mainly to consumer barriers when a broad supply represents one of difficulties. Because consumers don´t orient and don´t understand benefits and differences among products,” says Lenka Skoloudova, Shopper Activation Manager GlaxoSmithKline. Confused customers often prefer products they know. Another barrier is also a degree of knowledge when customers often have no idea that they could deal with gums bleeding doing good dental hygiene, to which GlaxoSmithKline provides a path with its new POP application. “Last but not least, we perceive that the whole category lacks emotions, there is missing a pleasant shopping experience which we strengthens just with this new POP activity,” adds Lenka Skoloudova. The display has three sides, each showing one brand including simple tips for dental hygiene. Made of glossy laminate, it evokes a premium impression, and with the total backlighting, including shelves, it symbolizes professionalism and expertness, and we also wanted to attract passing customers.
Your DAGO team
