SK
Successful campaign = set of more POSs!
Did you know that most purchasing decisions are made at the point of sale?
Nomination in POPAI Awards Paris for Nestlé’s Home Café
In this year's POPAI Awards Paris 2022, our project for the Starbucks and Nescafé Dolce Gusto brands was nominated in the category of permanent POS - food and beverage. The display won the Food category in the Czech POPAI Awards 2021. We created a shop in shop called...
Tssst! Mattoni attracts attention to its novelties with its new POS
This year, as part of the sales expositions, Mattoni bet on original iridescent displays and pallet displays.
New POS Tullamore D.E.W. shows what Irish barbecue means
Barbecue simply belongs to summer. Hardly anybody can refuse the sun’s rays, whiskey, and well-prepared meat.
Ondrášovka in a new jacket is also changing its display in the sales area
The producer of one of the oldest Czech mineral waters – Ondrášovka, the company Kofola ČeskoSlovensko, has invested in technologies that think about nature protection and reflect the demanding requirements for sustainability.
Hisense Group presents two new shop-in-shops in the latest Alza showroom
Interesting project for customers of the Alza showroom in Chrášťany, Prague, presents white and black goods from the MORA and Hisense brands.
“Cirkulka” by Kofola reflects sustainability in the production of POS
Kofola ČeskoSlovensko has introduced its traditional drinks Kofola, Vinea, and Rajec in returnable bottles to the retail network this year.
DAGO has expanded with a new assembly hall in record time
New job orders require new and larger premises – that is why in April we opened a new assembly hall, which is located just a short distance from our Headquarters in Zdice.
Birell Světlý represents a new recipe after 30 years
How to inform customers that Birell Světlý represents an improved recipe after thirty years?
Displays for paints by AkzoNobel Coatings CZ: New every year, yet maximally sustainable
Three years ago, we produced, at first glance, ordinary metal displays for the company AkzoNobel, which sells decorative paints. Since then, we have been working with them regularly.
GlaxoSmithKline SIS in Globus
The company GlaxoSmithKline Consumer Healthcare (GSK) has decided to use a shop-in-shop in Globus stores in Pilsen and Prague to present its dental brands. The circular display presents the Sensodyne, Paradontax and Corega brand. This exposure simplifies orientation within the assortment and provides enough information on dental care. Our company provided its creative design, production and implementation.
GSK has three brands from the sphere of therapeutic dental hygiene: Sensodyne, Paradontax and Corega. The secondary exposure, GSK decided for, differs from the common POS media used in this category. “We believe that it will attract attention of shoppers. Thus we respond mainly to consumer barriers when a broad supply represents one of difficulties. Because consumers don´t orient and don´t understand benefits and differences among products,” says Lenka Skoloudova, Shopper Activation Manager GlaxoSmithKline. Confused customers often prefer products they know. Another barrier is also a degree of knowledge when customers often have no idea that they could deal with gums bleeding doing good dental hygiene, to which GlaxoSmithKline provides a path with its new POP application. “Last but not least, we perceive that the whole category lacks emotions, there is missing a pleasant shopping experience which we strengthens just with this new POP activity,” adds Lenka Skoloudova. The display has three sides, each showing one brand including simple tips for dental hygiene. Made of glossy laminate, it evokes a premium impression, and with the total backlighting, including shelves, it symbolizes professionalism and expertness, and we also wanted to attract passing customers.
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