Reflections of summer on Pinterest
Realizations and designs that have attracted us and could appeal to you as well.
These and many other worldwide POP inspirations can be continually found on DAGO Pinterest.
We are not alone in the world. It is human and natural to help others, especially to people who can´t help themselves. We, therefore, decided to contribute with 250,000 CZK to several projects this year that we think are ve… Purina brand of food for animals of the company Nestlé celebrated the Day of Cats at the beginning of August this year. In Globus stores, we prepared original playful display, together with Nestlé, attracting to a long-term… Confectionery is a fixed star in shopping carts, but its producers have faced an important challenge in recent years: How to ensure a long-term and especially healthy growth for this category? In recent years, its sales hav… In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects w… ] And again, we bring you some of the interesting realizations found on Pinterest. This time with the Christmas theme. Together with the LG Electronics brand, we created another interesting project. On the 42 square meters of the Prague Alza Showroom, we participated in the creation of the fully functional shop-in-shop presenting several ty… In March, there took place the traditional biggest EuroShop Trade Fair in Düsseldorf focused on retailing in the sphere of equipment, solutions and communication. During the five days, visitors had the opportunity to learn ab… In addition to Czech traditional plaited osier stick and coloured eggs, carolers associate Easter also with chocolate delicacies. Leading producer of Orion chocolate Nestlé knows this and decided to colaborate with us on cr… Four of our realizations are advancing to the finals of the prestigious European Awards POPAI Awards Paris. At Tuesday´s competition, where 277 realizations from 37 categories participated, there were announced projects tha…
We support children and seniors
Purina by Nestlé celebrated the Day of Cats with customers of Globus stores
Nestlé case study: reflecting the buying behaviour is the key opportunity of the confectionery category growth.
Gold at POPAI Awards Paris with Kofola
Fresh Pinterest goodies
These realizations and many others can be found o…
LG trendy shopping in Alza
Euroshop 2017 through the eyes of DAGO team
Orion creates Easter atmosphere in stores
POPAI Awards Paris: Four of our projects in the finals of Euro POPAI Awards Paris
Globalshop Las Vegas 2017: top class traditional solutions
![foto1_70](https://www.dago.cz/wp-content/uploads/2018/09/foto1_70-e1539629202973.jpg)
25th Globalshop Las Vegas 2017 (www.globalshop.org) was organized in the spirit of “Experience Defines You”; so the customer experience was traditionally the priority.
Compared to Euroshop Düsseldorf, this U.S. Trade Fair was less futuristic with less robots (it wasn´t possible to awake even the only one we saw) and the whole space used less projections and more top-class analog solutions. Display stands were more modest but still enriching as to their content.
Staff at the Trade Fair, with unusual number of seniors, was decently active all the time demonstrating that Americans are much more advanced within the interpersonal interaction, the skills to address customers as well as leaving them enough space. They did not push, but just lured; and not only at the Trade Fair but also in stores and on the street.
The reasons of crowds of visitors at the stands were not only modern technologies, but skilled employees, as we experienced, for example, at the stand of the Image! brand, where a magician demonstrated his magic tricks to visitors and just by the way he also presented an offer of the company. When he let a watch of one of brave volunteers to disappear, he also described retail services aimed at saving time of shop assistants.
Another specificity of the U.S. market is its size, which allows creation of very specialized offer of companies. So that we should not be surprised that there exists a company supplying chains for retail, either as equipment or aesthetical accessory or for price tags and for plastic rack banners being well thought out.
Within the presented realizations, we were interested by for example a self-service dispenser by Pedigree that can be placed by a newsstand or in a veterinary waiting-room. All you have to do is just to insert necessary amount of money, set the amount and your pet gets its portion.
Another novelty was a smart end cap with a LED technology, whose content on its facing and toppers is controlled remotely. It also has a built-in camera with an app which is able to recognize subjects and people. It can also monitor goods replenishment in shelves, and after identifying gender and age, it adapts the played content and collects data about people approaching the end cap, how much it sold and when.
Americans also showed their skills working with cardboard. They can produce original and eye-catching displays from this material, for example a 3D shark, a motorbike, a carriage with barrels or a fireplace.
Your DAGO team