Smart display can mix drinks
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Mixed drinks and spirits belong to each other. So why don´t we offer recipes how to prepare the right cocktail to our customers directly in a store? Thanks to the new…
Our victory in POPAI AWARDS 2014
Nine – that is just the exact number of times we won awards for our P.O.P. applications registered for the international competition for the best communication means and advertisements at points of sales POPAI AWARDS. The pro…
Unique P.O.P. for M&M´s in TESCO
Creating a unique P.O.P. application for sweets is not easy. Shoppers often do not plan buying these products that end up in shopping carts as the r
Shop in shop ACER for Alza
How to attract customers not to be afraid to try all displayed technologies of the Acer brand in a store with electronics and perhaps even buy them? We bet on spacious and elegant shop-in-shop.
The company Acer used the ac…
JOJO shop-in-shop in TESCO
In August, Nestle gave us the opportunity to create specific shop-in-shops for the popular brand of JOJO candies. So in Czech Tesco stores, there is being created a specific candy world, which will attract customers at firs…
Czech World of Grilling 2
The company Groupe Bongrain, in co-operation with our company, built on the last year´s successful campaign of the Czech World of Grilling as it, again this year, prepared grilling themed promo-spots for customers of Inters…
Top Class Shop in Shop Becherovka
Our new shop-in-shops for Becherovka increase sales at the Prague Airport in six Aelia Duty Free shops
Shoppers in duty free shops Aelia at the Václav Havel Airport have the chance to get something typical Czech at the last…
Imperial Tobacco illuminating displays
Actually we came up with an elegant and simple solution how to attract potential customers of the Imperial Tobacco brand immediately when entering the store. For our client, we designed, produced and installed new lighting…
Euroshop 2014 – a sci-fi reality
Our business is extremely changing and developing. A clear evidence of that was this year´s retail trade fair Euroshop 2014. Several members of our DAGO team have visited it traditionally and so we can share our impressions…
Demo walls for mobile phones in Electroworld
Our lighting walls for mobile phones remind a child´s puzzle. With several clicks on a controller, it is possible to change their colour and it is also easy to change a brand logo. Entire transformation of an actual mobile-…
Globalshop Las Vegas 2017: top class traditional solutions

25th Globalshop Las Vegas 2017 (www.globalshop.org) was organized in the spirit of “Experience Defines You”; so the customer experience was traditionally the priority.
Compared to Euroshop Düsseldorf, this U.S. Trade Fair was less futuristic with less robots (it wasn´t possible to awake even the only one we saw) and the whole space used less projections and more top-class analog solutions. Display stands were more modest but still enriching as to their content.
Staff at the Trade Fair, with unusual number of seniors, was decently active all the time demonstrating that Americans are much more advanced within the interpersonal interaction, the skills to address customers as well as leaving them enough space. They did not push, but just lured; and not only at the Trade Fair but also in stores and on the street.
The reasons of crowds of visitors at the stands were not only modern technologies, but skilled employees, as we experienced, for example, at the stand of the Image! brand, where a magician demonstrated his magic tricks to visitors and just by the way he also presented an offer of the company. When he let a watch of one of brave volunteers to disappear, he also described retail services aimed at saving time of shop assistants.
Another specificity of the U.S. market is its size, which allows creation of very specialized offer of companies. So that we should not be surprised that there exists a company supplying chains for retail, either as equipment or aesthetical accessory or for price tags and for plastic rack banners being well thought out.
Within the presented realizations, we were interested by for example a self-service dispenser by Pedigree that can be placed by a newsstand or in a veterinary waiting-room. All you have to do is just to insert necessary amount of money, set the amount and your pet gets its portion.
Another novelty was a smart end cap with a LED technology, whose content on its facing and toppers is controlled remotely. It also has a built-in camera with an app which is able to recognize subjects and people. It can also monitor goods replenishment in shelves, and after identifying gender and age, it adapts the played content and collects data about people approaching the end cap, how much it sold and when.
Americans also showed their skills working with cardboard. They can produce original and eye-catching displays from this material, for example a 3D shark, a motorbike, a carriage with barrels or a fireplace.
Your DAGO team