Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
We won gold at POPAI AWARDS PARIS
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Albert guides customers through the world of wines
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
I’ll have Birell! The popular fruit soft drink attracts to a portion of fruit
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
BIG SHOCK! invites you to a summer drive and expands the permanent display to other Globus stores
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.
Salute! You will find the best of Italy in one place
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
Globalshop Las Vegas 2017: top class traditional solutions
![foto1_70](https://www.dago.cz/wp-content/uploads/2018/09/foto1_70-e1539629202973.jpg)
25th Globalshop Las Vegas 2017 (www.globalshop.org) was organized in the spirit of “Experience Defines You”; so the customer experience was traditionally the priority.
Compared to Euroshop Düsseldorf, this U.S. Trade Fair was less futuristic with less robots (it wasn´t possible to awake even the only one we saw) and the whole space used less projections and more top-class analog solutions. Display stands were more modest but still enriching as to their content.
Staff at the Trade Fair, with unusual number of seniors, was decently active all the time demonstrating that Americans are much more advanced within the interpersonal interaction, the skills to address customers as well as leaving them enough space. They did not push, but just lured; and not only at the Trade Fair but also in stores and on the street.
The reasons of crowds of visitors at the stands were not only modern technologies, but skilled employees, as we experienced, for example, at the stand of the Image! brand, where a magician demonstrated his magic tricks to visitors and just by the way he also presented an offer of the company. When he let a watch of one of brave volunteers to disappear, he also described retail services aimed at saving time of shop assistants.
Another specificity of the U.S. market is its size, which allows creation of very specialized offer of companies. So that we should not be surprised that there exists a company supplying chains for retail, either as equipment or aesthetical accessory or for price tags and for plastic rack banners being well thought out.
Within the presented realizations, we were interested by for example a self-service dispenser by Pedigree that can be placed by a newsstand or in a veterinary waiting-room. All you have to do is just to insert necessary amount of money, set the amount and your pet gets its portion.
Another novelty was a smart end cap with a LED technology, whose content on its facing and toppers is controlled remotely. It also has a built-in camera with an app which is able to recognize subjects and people. It can also monitor goods replenishment in shelves, and after identifying gender and age, it adapts the played content and collects data about people approaching the end cap, how much it sold and when.
Americans also showed their skills working with cardboard. They can produce original and eye-catching displays from this material, for example a 3D shark, a motorbike, a carriage with barrels or a fireplace.
Your DAGO team