Reflections of summer on Pinterest
Realizations and designs that have attracted us and could appeal to you as well.
These and many other worldwide POP inspirations can be continually found on DAGO Pinterest.
We are not alone in the world. It is human and natural to help others, especially to people who can´t help themselves. We, therefore, decided to contribute with 250,000 CZK to several projects this year that we think are ve… Purina brand of food for animals of the company Nestlé celebrated the Day of Cats at the beginning of August this year. In Globus stores, we prepared original playful display, together with Nestlé, attracting to a long-term… Confectionery is a fixed star in shopping carts, but its producers have faced an important challenge in recent years: How to ensure a long-term and especially healthy growth for this category? In recent years, its sales hav… ] And again, we bring you some of the interesting realizations found on Pinterest. This time with the Christmas theme. 25th Globalshop Las Vegas 2017 (www.globalshop.org) was organized in the spirit of “Experience Defines You”; so the customer experience was traditionally the priority. Together with the LG Electronics brand, we created another interesting project. On the 42 square meters of the Prague Alza Showroom, we participated in the creation of the fully functional shop-in-shop presenting several ty… In March, there took place the traditional biggest EuroShop Trade Fair in Düsseldorf focused on retailing in the sphere of equipment, solutions and communication. During the five days, visitors had the opportunity to learn ab… In addition to Czech traditional plaited osier stick and coloured eggs, carolers associate Easter also with chocolate delicacies. Leading producer of Orion chocolate Nestlé knows this and decided to colaborate with us on cr… Four of our realizations are advancing to the finals of the prestigious European Awards POPAI Awards Paris. At Tuesday´s competition, where 277 realizations from 37 categories participated, there were announced projects tha…
We support children and seniors
Purina by Nestlé celebrated the Day of Cats with customers of Globus stores
Nestlé case study: reflecting the buying behaviour is the key opportunity of the confectionery category growth.
Fresh Pinterest goodies
These realizations and many others can be found o…
Globalshop Las Vegas 2017: top class traditional solutions
Compared to Euroshop Düsseldorf, this U.S. Trade Fair w…
LG trendy shopping in Alza
Euroshop 2017 through the eyes of DAGO team
Orion creates Easter atmosphere in stores
POPAI Awards Paris: Four of our projects in the finals of Euro POPAI Awards Paris
Gold at POPAI Awards Paris with Kofola
![foto1_72](https://www.dago.cz/wp-content/uploads/2018/09/foto1_72-e1539629017816.jpg)
In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects were awarded bronze.
The most awarded project in the category ”Drinks”, the realization for the Rajec brand and its baby water, has interested the jury thanks to its unconventional concept and processing designed to free customers from a store environment and put them into a positive nostalgia of the child´s world. Thanks to that a water purchase was associated with emotions and a pleasant experience: ”Today, almost every company uses the in-store communication, the retail environment is oversaturated. The pallet island brought us not only the sales increase during the action exposition, but we received a positive response also from managers of stores. In most cases, they wanted to extend the exposition after the end of the action. Thanks to that, we found out that this P.O.S. worked superbly even without an action price,“ says Jana Riegerová from Kofola about the success of the winning realization.
We perceive our participation at foreign competitions as a chance to find out how our work is compared to the world, whether we manage to follow trends. We greatly appreciate when we win an award and we are grateful to our clients for getting opportunities to do so on a regular basis thanks to them. Also Jana Riegerová from Kofola, who also participated at the ceremonial announcement in Paris, thinks that just the opportunity to compare with foreign countries is a benefit: ”Compared to foreign countries, the Czech and Slovakian market is very strong in creation and application of P.O.P. activities. Perhaps it is also the reason why our pallet island interested the jury and maybe even thanks to that, it will also inspire other European countries. At the competition, we found out that the general material trend of the recent times is cardboard; it is great to charm and originally communicate various stories. The goal is to diversify from competitors and attract customers as much as possible, not just visually, as the P.O.P. communication is inspiring customers to immediate purchase decision-making process.“
Also our three other projects brought awards from France. The realizations of LG Electronics in the category ”Architecture of Commercial Interiors“, Oral-B of the company Procter & Gamble in the category ”Digital – Material & Content“ and the pallet island Captain Morgan of the company STOCK Plzeň-Božkov in the category ”Events – Mass Market“ won the Bronze Indian. Totally 250 projects from all over the world participated at this year´s 54th competition POPAI Awards Paris.