POPAI Euro Awards Paris – 5 of our projects in the finals

At the Tuesday´s announcement of POPAI Awards Paris, we were the first Czech company with 5 nominations of our projects. There applied 313 projects from 46 categories (last year, 277 realizations in 37 categories). The fina…

BIG SHOCK! Dakar adrenaline

The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attra…

Remodelling of the Nestlé brand store

Nestlé carried out remodelling of its company store in Prague – Modřany. The assignment sought an innovative solution that will manage to even better represent the company and its products. The combination of materials and…

Adrenaline by OMEN from HP in Alza

A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting….

POPAI AWARDS – 10 Awards

On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was o…

Reflections of summer on Pinterest

Realizations and designs that have attracted us and could appeal to you as well.

These and many other worldwide POP inspirations can be continually found on DAGO Pinterest.

We support children and seniors

We are not alone in the world. It is human and natural to help others, especially to people who can´t help themselves. We, therefore, decided to contribute with 250,000 CZK to several projects this year that we think are ve…

Gold at POPAI Awards Paris with Kofola

In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects were awarded bronze.
The most awarded project in the category ”Drinks”, the realization for the Rajec brand and its baby water, has interested the jury thanks to its unconventional concept and processing designed to free customers from a store environment and put them into a positive nostalgia of the child´s world. Thanks to that a water purchase was associated with emotions and a pleasant experience: ”Today, almost every company uses the in-store communication, the retail environment is oversaturated. The pallet island brought us not only the sales increase during the action exposition, but we received a positive response also from managers of stores. In most cases, they wanted to extend the exposition after the end of the action. Thanks to that, we found out that this P.O.S. worked superbly even without an action price,“ says Jana Riegerová from Kofola about the success of the winning realization.

We perceive our participation at foreign competitions as a chance to find out how our work is compared to the world, whether we manage to follow trends. We greatly appreciate when we win an award and we are grateful to our clients for getting opportunities to do so on a regular basis thanks to them. Also Jana Riegerová from Kofola, who also participated at the ceremonial announcement in Paris, thinks that just the opportunity to compare with foreign countries is a benefit: ”Compared to foreign countries, the Czech and Slovakian market is very strong in creation and application of P.O.P. activities. Perhaps it is also the reason why our pallet island interested the jury and maybe even thanks to that, it will also inspire other European countries. At the competition, we found out that the general material trend of the recent times is cardboard; it is great to charm and originally communicate various stories. The goal is to diversify from competitors and attract customers as much as possible, not just visually, as the P.O.P. communication is inspiring customers to immediate purchase decision-making process.“

Also our three other projects brought awards from France. The realizations of LG Electronics in the category ”Architecture of Commercial Interiors“, Oral-B of the company Procter & Gamble in the category ”Digital – Material & Content“ and the pallet island Captain Morgan of the company STOCK Plzeň-Božkov in the category ”Events – Mass Market“ won the Bronze Indian. Totally 250 projects from all over the world participated at this year´s 54th competition POPAI Awards Paris.

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