SK
Two best realizations in POP STAR 2019 competition were ours
We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.
Tullamore D.E.W. gets new bars viewing to Ireland
Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.
The display for Jägermeister showed a hologram for the first time in the Czech in-store communication
Fans of the popular Jägermeister alcoholic beverage could compete for 210 Xboxes and virtual reality since October. Our palette island with a hologram as its key element has raised awareness of this event.
The Jägermeister display as the absolute winner at POPAI Awards 2019
We already know winners of this year´s POPAI Awards, which awards the best in-store communication projects. Altogether we won 13 awards. The Jägermeister display with a hologram became the absolute winner.
Blood orange Fanta scares and amuses
Halloween becomes more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavor that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.
Best refreshment during barbecuing? Coca-Cola lures with roasted chops
The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
Baby food Hami is being sold in Hamleys by the windmill
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
The animated car model dominated in Tesco and Globus stores
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
Our Captain Morgan boat won the prestigious Shop! Global Awards
The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.
We brought two gold medals from POPAI Euro Awards 2019
We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.
Gold at POPAI Awards Paris with Kofola
In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects were awarded bronze.
The most awarded project in the category ”Drinks”, the realization for the Rajec brand and its baby water, has interested the jury thanks to its unconventional concept and processing designed to free customers from a store environment and put them into a positive nostalgia of the child´s world. Thanks to that a water purchase was associated with emotions and a pleasant experience: ”Today, almost every company uses the in-store communication, the retail environment is oversaturated. The pallet island brought us not only the sales increase during the action exposition, but we received a positive response also from managers of stores. In most cases, they wanted to extend the exposition after the end of the action. Thanks to that, we found out that this P.O.S. worked superbly even without an action price,“ says Jana Riegerová from Kofola about the success of the winning realization.
We perceive our participation at foreign competitions as a chance to find out how our work is compared to the world, whether we manage to follow trends. We greatly appreciate when we win an award and we are grateful to our clients for getting opportunities to do so on a regular basis thanks to them. Also Jana Riegerová from Kofola, who also participated at the ceremonial announcement in Paris, thinks that just the opportunity to compare with foreign countries is a benefit: ”Compared to foreign countries, the Czech and Slovakian market is very strong in creation and application of P.O.P. activities. Perhaps it is also the reason why our pallet island interested the jury and maybe even thanks to that, it will also inspire other European countries. At the competition, we found out that the general material trend of the recent times is cardboard; it is great to charm and originally communicate various stories. The goal is to diversify from competitors and attract customers as much as possible, not just visually, as the P.O.P. communication is inspiring customers to immediate purchase decision-making process.“
Also our three other projects brought awards from France. The realizations of LG Electronics in the category ”Architecture of Commercial Interiors“, Oral-B of the company Procter & Gamble in the category ”Digital – Material & Content“ and the pallet island Captain Morgan of the company STOCK Plzeň-Božkov in the category ”Events – Mass Market“ won the Bronze Indian. Totally 250 projects from all over the world participated at this year´s 54th competition POPAI Awards Paris.
