Step to the pedals! Birell’s new display allures to the summer relax
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
Endcap for Coca-Cola will pull you into the game
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola.
The new software will reduce order processing times by up to three quarters
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores.
The fragrance of Fernet Stock is flowing across Makro and Ahold chain stores
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
More examples of our work and more intense communication. We have launched a new website
Our website has got a new, more modern design and structure. We have added some elements, which will help us to better present our projects to our visitors.
We won 5 nominations at POPAI Awards 2019
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT
We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....
Captain Morgan is the best display of 2018 according to Místoprodeje.cz
Our display for the iconic rum Captain Morgan won a survey for the best advertisement installation of the year 2018. It succeeded among many strong competing projects. The triumph in the competition organized by the Mistoprodeje.cz portal just confirmed that it is a...
Tesco Mobile has a big shop-in-shop in Letnany
The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…
Budvar worked together with Kofola and rearranged the section of beverages in a Terno store
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot rea…
Gold at POPAI Awards Paris with Kofola
![foto1_72](https://www.dago.cz/wp-content/uploads/2018/09/foto1_72-e1539629017816.jpg)
In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects were awarded bronze.
The most awarded project in the category ”Drinks”, the realization for the Rajec brand and its baby water, has interested the jury thanks to its unconventional concept and processing designed to free customers from a store environment and put them into a positive nostalgia of the child´s world. Thanks to that a water purchase was associated with emotions and a pleasant experience: ”Today, almost every company uses the in-store communication, the retail environment is oversaturated. The pallet island brought us not only the sales increase during the action exposition, but we received a positive response also from managers of stores. In most cases, they wanted to extend the exposition after the end of the action. Thanks to that, we found out that this P.O.S. worked superbly even without an action price,“ says Jana Riegerová from Kofola about the success of the winning realization.
We perceive our participation at foreign competitions as a chance to find out how our work is compared to the world, whether we manage to follow trends. We greatly appreciate when we win an award and we are grateful to our clients for getting opportunities to do so on a regular basis thanks to them. Also Jana Riegerová from Kofola, who also participated at the ceremonial announcement in Paris, thinks that just the opportunity to compare with foreign countries is a benefit: ”Compared to foreign countries, the Czech and Slovakian market is very strong in creation and application of P.O.P. activities. Perhaps it is also the reason why our pallet island interested the jury and maybe even thanks to that, it will also inspire other European countries. At the competition, we found out that the general material trend of the recent times is cardboard; it is great to charm and originally communicate various stories. The goal is to diversify from competitors and attract customers as much as possible, not just visually, as the P.O.P. communication is inspiring customers to immediate purchase decision-making process.“
Also our three other projects brought awards from France. The realizations of LG Electronics in the category ”Architecture of Commercial Interiors“, Oral-B of the company Procter & Gamble in the category ”Digital – Material & Content“ and the pallet island Captain Morgan of the company STOCK Plzeň-Božkov in the category ”Events – Mass Market“ won the Bronze Indian. Totally 250 projects from all over the world participated at this year´s 54th competition POPAI Awards Paris.