SK
Properly chosen POS as sales promotion works
Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
The complete Orion assortment in one place
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...
Five gold medals from POPAI Awards
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
Natura water flows through Globus stores
A new pallet island for Coca-Cola HBC should acquaint shoppers with Natura bottled water and point out rebranding. It fits into a broad campaign with a similar goal. It shows the purity of the water from Adršpach with the help of water bubbling between rocks and real, live conifer in the middle.
The crisis helps us to transform
It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....
Parrot and hologram! JOJO presents itself with colourful displays
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
Hisense Group presents two new shop-in-shops in the latest Alza showroom
The company, in cooperation with the Dago communication agency, has prepared an interesting project for customers of the Alza showroom in Chrášťany, Prague, which clearly presents white and black goods from the MORA and Hisense brands.
Customers have the opportunity to see Hisense and MORA home appliances and electronics in the sales area. The whole concept of the shop-in-shop reflects the requirements of the modern market and it is complemented with light parts and real elements, such as flower pots, a wine shop, or kitchen utensils. The whole unit creates a homely atmosphere for the customers and attracts them to view the displayed products.
“In the Chrášťany showroom, which is also strategically connected to Alza’s largest logistics center, we have prepared two large shop-in-shops together with the Dago agency. Customers have the opportunity to see the most interesting of what we offer in stylish interiors before ordering goods through the Alza e-shop. Whether these are the new XXL ovens by MORA with clever functions that complement modern hobs with automatic functions, technologically advanced dishwashers, extractors, or other kitchen appliances of this traditional Czech brand,” says Regina Netolická, Head of Marketing CZ/SK, and she adds: “The second project with the Dago agency is a perfectly matched smart showroom of the innovative technological brand Hisense. In this showroom, visitors can see not only top TVs and soundbars but also other household appliances – refrigerators, washing machines, dryers, smart vacuum cleaners, and more.”
The display is made of several quality materials that can withstand heavy loads. The shop-in-shop design is simple, yet modern, and gives room for the presented goods to attract attention and emphasize its design.
Your Dago team
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
Whole range of Hisense products is conveniently displayed in one place.
