POPAI Awards – most awards for DAGO

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Among all entered contestants, our company won most awards in this year´s international competition of best communication and advertising means at points of sales POP…

Rémy Cointreau Whiskey POP

Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For…

New POP Tassimo displays

Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Su…

Sommersby promo tables for Budvar

Promo tables resembling an oak barrel with an apple-tree, the motive accompanying the alcoholic cider Sommersby designed and produced by our company, attracted approximately nine thousand people to take a taste and totally…

„Czech world of grilling“ for Bongrain

Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the them…

DEMO unit Philips beauty

For the company Philips, we have just completed realization of the project of permanent demo units for sales promotion, on which there are displayed real products appropriately secured for potential customers to manipulate…

Action end cup of Nescafe Dolce Gusto

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For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are p…

Secondary displays Burn and Monster

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Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and…

Exclusive promo tables Timotei

Our company has designed and then produced promo tables Timotei in original design for our customer UNILEVER. Totally non-traditional concept of the promo table uses combination of attractive design with unique technologica…

WE CELEBRATE 20 YEARS

In March this year, our company will celebrate 20th anniversary of operating on the market. During that time, our company had been continuously developed together with the whole branch of POP communication. Since our very b…

HOW TO EXCEL? BY COMBINING MATERIALS AND TECHNOLOGIES

Production companies are constantly coming up with technological innovations and want to shine with unique outputs. Of course, clients rightly expect that their POS will be innovative, visually different, and will excel in stores. They are willing to pay extra if the POS material is something unique and the technologies help it significantly. Let’s start with the graphic design of POS. It is designed to correspond as much as possible to the client’s brand and to support sales. It is common practice today to visualize 3D exhibitions, followed by a technical drawing. Every major manufacturer has technologists who prepare it in CAD software to correspond with the visualization. Today, the drawing is so detailed that it contains not only a description of materials but also innovative technologies, new types of additional materials, etc. The drawing is the basis of successful implementation and its good preparation reflects a good result. In Dago, we commonly use software with 3D drawing – we can rotate the model, give it colors, load graphics into it. It is possible to assign materials and strength to individual parts.

ECOLOGICAL DISPLAYS AND MODELING
3D printing is not a hot novelty, but we recently used it to print a 3D Oral B brush for Prague’s Alza and added other technologies. We sanded the 3D print and repainted it with car paint. The result is a beautiful and representative surface finish. The unsightly final output is one of the disadvantages of 3D printing – from my point of view it is unprofessional, but just polishing the surface is a great solution. FSC certification means a trusted forest system. Our Coca-Cola-type clients usually use shelf displays for expositions in hypermarkets. A new trend is ecological cardboard display, ideally supplemented with ecological printing. We do this on so-called latex machines, which use water-based paints. This is the ideal solution for everyone who cares about the environment in the future. Modeling is still a rarely used technology. In Dago, we are currently developing a car to be displayed in stores, which is part of a short-term campaign. 3D printing or paper are not suitable materials, so we drew the car down to the smallest detail, cut it in software, and made it out of cardboard. Finally, we knead it and paint it with car paint. The advantage is the rigidity of the model, originality, credibility, and attention to detail. Serial production is also not a problem and a reasonable price is a great benefit.

A MERE CARDBOARD IS NOT ENOUGH
LCD displays with remote management are standard. They are not original and most companies, with a good financial situation, have been using this solution for a long time. However, we just hardly see LCDs with sensors. As soon as the sensor detects you, the spot changes, and, for example, the hostess can talk about the product and offer you a tasting or the opportunity to print a discount coupon. The entire solution is based on a touch screen connected to a printer, remote management, and an integrated sensor. Cardboard racks will have flashing diodes and a small integrated LCD. Impulse purchasing is changing, submitters are considering what to invest in.
At the moment, cardboard dominates as a material that is cheap, ecological, and affordable. To differentiate, it is often supplemented with flashing diodes, which encourage customers to buy and distract them from stereotypical shopping, as well as LCDs, which contain information about the product, focus on tastes, and attract the basic benefits of the presented product.
Soft foam, rubber, and atypical materials should also be considered. For example, we can see them in Tesco hypermarkets, on JOJO endcaps, where they create original branding and atmosphere. Mere branding from cardboard is often not a sufficient solution.
Technologies and materials will continue to dominate in the future. It’s not really about the machines and the technology itself, which the client or customer will not appreciate. It´s about use. For us, the customers, it is POS material that attracts us in the store, but we may not even notice it. We should perceive the presented product and take it away. Thanks to these technologies, POS material is so significant that it influences both, us and our shopping behavior.

Author: MAREK KONČITÍK, Dago s.r.o.
Source: Místo prodeje Extra

OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY

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