SK
The animated car model dominated in Tesco and Globus stores
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
Our Captain Morgan boat won the prestigious Shop! Global Awards
The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.
We brought two gold medals from POPAI Euro Awards 2019
We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.
Step to the pedals! Birell’s new display allures to the summer relax
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
Endcap for Coca-Cola will pull you into the game
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola.
The new software will reduce order processing times by up to three quarters
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores.
The fragrance of Fernet Stock is flowing across Makro and Ahold chain stores
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
More examples of our work and more intense communication. We have launched a new website
Our website has got a new, more modern design and structure. We have added some elements, which will help us to better present our projects to our visitors.
We won 5 nominations at POPAI Awards 2019
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT
We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....
Huawei POP Demo Unit – Play Table
Huawei Company has decided to cooperate with our Company in order to boost in-store presentation of its products in the demo shop of internet retailer Alza. For this purpose, we have designed, produced and implemented POP active presentation units (play table).
The design has been suggested as combination of light features, neatness of performance, simple shapes, fair visibility of products and interactive security system with intelligent product holders and LCD panel. The whole project has been created on the principles of our approach DAGO CIS (Complex In-store Solution), so as to support for all it is worth all the parts of hierarchy phase in-store communication effects – to expose, interrupt, engage and convert to purchase.
Presentation of Huawei smart phones does not take place in traditional way. Play table has been equipped by security interactive system, which – apart from advanced security of the displayed functioning Huawei products – ensures their active presentation on the screen in upper part of the unit. Right after a customer begins to manipulate with the product, thanks to the programmed sensors, he will notice information pertaining to suitable product on the main monitor, while at the same time, it is possible to watch activities, which customer does at the moment with the mobile device. This solution tries to give more ideas about the product to the customer actively, with the help of simple text or picture visualizations (texts, pictures and videos) and thus it provides reasons for purchasing Huawei products in attractive way.
The whole system is also capable of having analytical application PicTrac, which enables to get different information about customers´ behaviour according to their interaction with products. The system is, for example, able to report on-line frequency and time span of manipulation with particular products with the aim to assess communication efficiency of the medium, to decide about placement of the most relevant products or to compare efficiency of the system at different places among them. It has been proved that the project is a unique combination of utility value, active approach to the presentation of goods and ability to continually evaluate both shopping behaviour and efficiency of particular in-store activity.
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