SK
Original Metaxa party
Together with the company Rémy Cointreau, we came up with an idea how to make upcoming summer parties originally special. For its customers in Bratislava, the company offers a container Metaxa Partyhaus furnished as a livin…
Victory at POPAI Awards Paris for three of our projects
Paris, Prague 16th June 2016 – From this year´s prestigious European contest POPAI Awards Paris, three awards go to the Czech Republic, all of them for projects realized by our company. From France, we will bring one gold,…
Nescafé Dolce Gusto invites for a coffee with a new POP media
The company Nestlé prepared a new branding for coffee lovers and also a bigger package of the popular coffee – Nescafé Dolce Gusto. As a part of the complex support, we realized a modern and elegant display for our client w…
DAGO is a new partner of the POPAI CE research project
The knowledge of the Czech retail market is essential for our work. At the same time we really care about its functioning and hence we, in DAGO, welcomed the possibility to become a partner of the research project of POPAI…
Metaxa home party and pleasant get-together with a Kingswood Rosé cider
We got an opportunity from our clients to develop and implement just two realizations for products from the alcoholic drinks category into stores. One of them is an original shelf Metaxa module advising customers how to cre…
Vitana farmers´ market in hypermarkets
Prague, May 9th 2016 – The company Vitana, the leader in the soup product category, introduced a new line of soups and decided to support their launch using an attractive display. Customers were attracted to the great produ…
POPAI Awards Paris – this year, we were successful again.
Prague, Paris, 7th April 2016 – On Tuesday, the prestigious European competition POPAI Awards Paris announced projects qualified for the June finals. Three of them were realized by our company and it is already evident that…
Pinterest bits
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Pinterest bits ] In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on… Together with the company Brown-Forman Czechia distributing premium alcohol brands, as Jack Daniel´s, Pepe Lopez and others, we have created second generation smart displays that can print recipes for mixed drinks according t…
And again, we bring you some of the interesting realizations found on Pinterest.
These realizations and many others can be found on
DAGO is superbrand of the year 2016
Introduction into the mixology in a MAKRO store
Huawei POP Demo Unit – Play Table
Huawei Company has decided to cooperate with our Company in order to boost in-store presentation of its products in the demo shop of internet retailer Alza. For this purpose, we have designed, produced and implemented POP active presentation units (play table).
The design has been suggested as combination of light features, neatness of performance, simple shapes, fair visibility of products and interactive security system with intelligent product holders and LCD panel. The whole project has been created on the principles of our approach DAGO CIS (Complex In-store Solution), so as to support for all it is worth all the parts of hierarchy phase in-store communication effects – to expose, interrupt, engage and convert to purchase.
Presentation of Huawei smart phones does not take place in traditional way. Play table has been equipped by security interactive system, which – apart from advanced security of the displayed functioning Huawei products – ensures their active presentation on the screen in upper part of the unit. Right after a customer begins to manipulate with the product, thanks to the programmed sensors, he will notice information pertaining to suitable product on the main monitor, while at the same time, it is possible to watch activities, which customer does at the moment with the mobile device. This solution tries to give more ideas about the product to the customer actively, with the help of simple text or picture visualizations (texts, pictures and videos) and thus it provides reasons for purchasing Huawei products in attractive way.
The whole system is also capable of having analytical application PicTrac, which enables to get different information about customers´ behaviour according to their interaction with products. The system is, for example, able to report on-line frequency and time span of manipulation with particular products with the aim to assess communication efficiency of the medium, to decide about placement of the most relevant products or to compare efficiency of the system at different places among them. It has been proved that the project is a unique combination of utility value, active approach to the presentation of goods and ability to continually evaluate both shopping behaviour and efficiency of particular in-store activity.
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