SK
Marketer of the Year 2015
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As we care about the Czech marketing, we are trying to support it in many different ways. One of our activities is already a long-term partnership in the contest Mark…
Smart display can mix drinks
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Mixed drinks and spirits belong to each other. So why don´t we offer recipes how to prepare the right cocktail to our customers directly in a store? Thanks to the new…
Our victory in POPAI AWARDS 2014
Nine – that is just the exact number of times we won awards for our P.O.P. applications registered for the international competition for the best communication means and advertisements at points of sales POPAI AWARDS. The pro…
Unique P.O.P. for M&M´s in TESCO
Creating a unique P.O.P. application for sweets is not easy. Shoppers often do not plan buying these products that end up in shopping carts as the r
Shop in shop ACER for Alza
How to attract customers not to be afraid to try all displayed technologies of the Acer brand in a store with electronics and perhaps even buy them? We bet on spacious and elegant shop-in-shop.
The company Acer used the ac…
JOJO shop-in-shop in TESCO
In August, Nestle gave us the opportunity to create specific shop-in-shops for the popular brand of JOJO candies. So in Czech Tesco stores, there is being created a specific candy world, which will attract customers at firs…
Czech World of Grilling 2
The company Groupe Bongrain, in co-operation with our company, built on the last year´s successful campaign of the Czech World of Grilling as it, again this year, prepared grilling themed promo-spots for customers of Inters…
Top Class Shop in Shop Becherovka
Our new shop-in-shops for Becherovka increase sales at the Prague Airport in six Aelia Duty Free shops
Shoppers in duty free shops Aelia at the Václav Havel Airport have the chance to get something typical Czech at the last…
Imperial Tobacco illuminating displays
Actually we came up with an elegant and simple solution how to attract potential customers of the Imperial Tobacco brand immediately when entering the store. For our client, we designed, produced and installed new lighting…
Euroshop 2014 – a sci-fi reality
Our business is extremely changing and developing. A clear evidence of that was this year´s retail trade fair Euroshop 2014. Several members of our DAGO team have visited it traditionally and so we can share our impressions…
Huawei POP Demo Unit – Play Table
Huawei Company has decided to cooperate with our Company in order to boost in-store presentation of its products in the demo shop of internet retailer Alza. For this purpose, we have designed, produced and implemented POP active presentation units (play table).
The design has been suggested as combination of light features, neatness of performance, simple shapes, fair visibility of products and interactive security system with intelligent product holders and LCD panel. The whole project has been created on the principles of our approach DAGO CIS (Complex In-store Solution), so as to support for all it is worth all the parts of hierarchy phase in-store communication effects – to expose, interrupt, engage and convert to purchase.
Presentation of Huawei smart phones does not take place in traditional way. Play table has been equipped by security interactive system, which – apart from advanced security of the displayed functioning Huawei products – ensures their active presentation on the screen in upper part of the unit. Right after a customer begins to manipulate with the product, thanks to the programmed sensors, he will notice information pertaining to suitable product on the main monitor, while at the same time, it is possible to watch activities, which customer does at the moment with the mobile device. This solution tries to give more ideas about the product to the customer actively, with the help of simple text or picture visualizations (texts, pictures and videos) and thus it provides reasons for purchasing Huawei products in attractive way.
The whole system is also capable of having analytical application PicTrac, which enables to get different information about customers´ behaviour according to their interaction with products. The system is, for example, able to report on-line frequency and time span of manipulation with particular products with the aim to assess communication efficiency of the medium, to decide about placement of the most relevant products or to compare efficiency of the system at different places among them. It has been proved that the project is a unique combination of utility value, active approach to the presentation of goods and ability to continually evaluate both shopping behaviour and efficiency of particular in-store activity.
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