SK
Fascination by technologies has faded and the authenticity “leads the dance” now
From our visit at the Trade Fair Globalshop, it was clear that the digital technologies adoration cooled down.
The Trade Fair Globalshop, which moved back to Chicago this year, radiated noticeably less enthusiasm from digit…
Metaxa is developing the brand in retail
The brand of Greek Metaxa distillates came up with a display in Globus stores. In addition to sales promotion, it focuses on building the brand. This year, there is a good opportunity for it, as Metaxa is just going through…
POPAI Euro Awards Paris – 5 of our projects in the finals
At the Tuesday´s announcement of POPAI Awards Paris, we were the first Czech company with 5 nominations of our projects. There applied 313 projects from 46 categories (last year, 277 realizations in 37 categories). The fina…
BIG SHOCK! Dakar adrenaline
The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attra…
Remodelling of the Nestlé brand store
Nestlé carried out remodelling of its company store in Prague – Modřany. The assignment sought an innovative solution that will manage to even better represent the company and its products. The combination of materials and…
Adrenaline by OMEN from HP in Alza
A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting….
Christmas inspiration from Pinterest
POPAI AWARDS – 10 Awards
On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was o…
The deer origami from Jägermeister lures to the autumn atmosphere
For Jägermeister, the herbal liqueur brand, we have created an unconventional and attractive display with a deer „origami“. It is intended for the autumn action of the Czech stores of the Globus and Slovakian Metro chains….
Reflections of summer on Pinterest
Realizations and designs that have attracted us and could appeal to you as well.
These and many other worldwide POP inspirations can be continually found on DAGO Pinterest.« Nejnovější«...910111213...20...»» Nejstarší
I’ll have Birell! The popular fruit soft drink attracts to a portion of fruit
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months. They offer a good portion of refreshment even for those who are about to drive a car or even ride a bike.
And the new POS materials made in co-operation with the popular Birell Radler non-alcoholic beers are tempting to quickly slake your thirst. “When preparing the campaign for Birell, we built on what people enjoy most about summer. Juicy refreshment that is full of fruit and great taste, without added preservatives and colourings. Dago fulfilled our vision perfectly, and Birell was unmissable on the market this year,” explains Barbora Karešová, the Activation Manager from Plzeňské Prazdroj.
For the presentation of these non-alcoholic beers, Dago created a total of 10 shop-in-shops you can see in Albert chains and 40 single-pallet displays you can see in Tesco and Albert stores. The activations are complemented by the slogans “Afford juicy refreshment” and “I’ll have Birell”.
Everything, including the 3D can adorning these activations, was made from FSC-certified cardboard, supporting environmentally friendly, socially beneficial, and economically viable forest management.
A fruity boost
“When creating the POS materials, we bet on a creative and playful design, which at first glance attracts a good dose of fruity refreshment and juiciness,” says Luboš Plačko, the Project Manager from Dago. And thanks to the distinctive colours, shop-in-shops and single-pallet displays on sales areas attracted the attention of consumers. The cardboard display is dominated by pieces of fruit and water elements, which are a synonym for summer well-being and motivate customers to buy the drink and consume it immediately.
Your team Dago
I’ll have a birell! Popular fruit soft drink tempts a dose of fruit
In total, 10 shop-in-shops and 40 one-stop shops were created.
Activations can be found in Tesco and Albert hypermarkets.
Birell_Dago 5
Realization on the sales floor.
Everything, including the 3D can, was made from cardboard.
The cardboard displays are dominated by pieces of fruit and water elements.
Distinctive colour activation as a visual refreshment on the sales floor.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
