SK
Victory at POPAI Awards Paris for three of our projects
Paris, Prague 16th June 2016 – From this year´s prestigious European contest POPAI Awards Paris, three awards go to the Czech Republic, all of them for projects realized by our company. From France, we will bring one gold,…
Nescafé Dolce Gusto invites for a coffee with a new POP media
The company Nestlé prepared a new branding for coffee lovers and also a bigger package of the popular coffee – Nescafé Dolce Gusto. As a part of the complex support, we realized a modern and elegant display for our client w…
DAGO is a new partner of the POPAI CE research project
The knowledge of the Czech retail market is essential for our work. At the same time we really care about its functioning and hence we, in DAGO, welcomed the possibility to become a partner of the research project of POPAI…
Metaxa home party and pleasant get-together with a Kingswood Rosé cider
We got an opportunity from our clients to develop and implement just two realizations for products from the alcoholic drinks category into stores. One of them is an original shelf Metaxa module advising customers how to cre…
Vitana farmers´ market in hypermarkets
Prague, May 9th 2016 – The company Vitana, the leader in the soup product category, introduced a new line of soups and decided to support their launch using an attractive display. Customers were attracted to the great produ…
POPAI Awards Paris – this year, we were successful again.
Prague, Paris, 7th April 2016 – On Tuesday, the prestigious European competition POPAI Awards Paris announced projects qualified for the June finals. Three of them were realized by our company and it is already evident that…
Pinterest bits
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Pinterest bits ] In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on… Together with the company Brown-Forman Czechia distributing premium alcohol brands, as Jack Daniel´s, Pepe Lopez and others, we have created second generation smart displays that can print recipes for mixed drinks according t… The Orion chocolate producer, Nestlé Česko s.r.o., has decided to increase the value of the whole category of these products with our help and also to strengthen the frequency of shoppers within the section by means of an e…
And again, we bring you some of the interesting realizations found on Pinterest.
These realizations and many others can be found on
DAGO is superbrand of the year 2016
Introduction into the mixology in a MAKRO store
Orion lures into the world of confectionery using a chocolate flood
I’ll have Birell! The popular fruit soft drink attracts to a portion of fruit
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months. They offer a good portion of refreshment even for those who are about to drive a car or even ride a bike.
And the new POS materials made in co-operation with the popular Birell Radler non-alcoholic beers are tempting to quickly slake your thirst. “When preparing the campaign for Birell, we built on what people enjoy most about summer. Juicy refreshment that is full of fruit and great taste, without added preservatives and colourings. Dago fulfilled our vision perfectly, and Birell was unmissable on the market this year,” explains Barbora Karešová, the Activation Manager from Plzeňské Prazdroj.
For the presentation of these non-alcoholic beers, Dago created a total of 10 shop-in-shops you can see in Albert chains and 40 single-pallet displays you can see in Tesco and Albert stores. The activations are complemented by the slogans “Afford juicy refreshment” and “I’ll have Birell”.
Everything, including the 3D can adorning these activations, was made from FSC-certified cardboard, supporting environmentally friendly, socially beneficial, and economically viable forest management.
A fruity boost
“When creating the POS materials, we bet on a creative and playful design, which at first glance attracts a good dose of fruity refreshment and juiciness,” says Luboš Plačko, the Project Manager from Dago. And thanks to the distinctive colours, shop-in-shops and single-pallet displays on sales areas attracted the attention of consumers. The cardboard display is dominated by pieces of fruit and water elements, which are a synonym for summer well-being and motivate customers to buy the drink and consume it immediately.
Your team Dago
I’ll have a birell! Popular fruit soft drink tempts a dose of fruit
In total, 10 shop-in-shops and 40 one-stop shops were created.
Activations can be found in Tesco and Albert hypermarkets.
Birell_Dago 5
Realization on the sales floor.
Everything, including the 3D can, was made from cardboard.
The cardboard displays are dominated by pieces of fruit and water elements.
Distinctive colour activation as a visual refreshment on the sales floor.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
