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Shop in shop ACER for Alza
How to attract customers not to be afraid to try all displayed technologies of the Acer brand in a store with electronics and perhaps even buy them? We bet on spacious and elegant shop-in-shop.
The company Acer used the ac…
JOJO shop-in-shop in TESCO
In August, Nestle gave us the opportunity to create specific shop-in-shops for the popular brand of JOJO candies. So in Czech Tesco stores, there is being created a specific candy world, which will attract customers at firs…
Czech World of Grilling 2
The company Groupe Bongrain, in co-operation with our company, built on the last year´s successful campaign of the Czech World of Grilling as it, again this year, prepared grilling themed promo-spots for customers of Inters…
Top Class Shop in Shop Becherovka
Our new shop-in-shops for Becherovka increase sales at the Prague Airport in six Aelia Duty Free shops
Shoppers in duty free shops Aelia at the Václav Havel Airport have the chance to get something typical Czech at the last…
Imperial Tobacco illuminating displays
Actually we came up with an elegant and simple solution how to attract potential customers of the Imperial Tobacco brand immediately when entering the store. For our client, we designed, produced and installed new lighting…
Euroshop 2014 – a sci-fi reality
Our business is extremely changing and developing. A clear evidence of that was this year´s retail trade fair Euroshop 2014. Several members of our DAGO team have visited it traditionally and so we can share our impressions…
Demo walls for mobile phones in Electroworld
Our lighting walls for mobile phones remind a child´s puzzle. With several clicks on a controller, it is possible to change their colour and it is also easy to change a brand logo. Entire transformation of an actual mobile-…
New LEGO worlds : Let´s play!
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For our client – company LEGO, our company has created a unique installation of LEGO worlds for little and big fans of this world-famous brand designed for the toy-st…
Follow DAGO news and views on Linked In !
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If you are not on the social network today, it is like you do not live. That is why we decided to present DAGO on Linked In – the world largest professional network….
POPAI Awards – most awards for DAGO
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Among all entered contestants, our company won most awards in this year´s international competition of best communication and advertising means at points of sales POP…
I’ll have Birell! The popular fruit soft drink attracts to a portion of fruit
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months. They offer a good portion of refreshment even for those who are about to drive a car or even ride a bike.
And the new POS materials made in co-operation with the popular Birell Radler non-alcoholic beers are tempting to quickly slake your thirst. “When preparing the campaign for Birell, we built on what people enjoy most about summer. Juicy refreshment that is full of fruit and great taste, without added preservatives and colourings. Dago fulfilled our vision perfectly, and Birell was unmissable on the market this year,” explains Barbora Karešová, the Activation Manager from Plzeňské Prazdroj.
For the presentation of these non-alcoholic beers, Dago created a total of 10 shop-in-shops you can see in Albert chains and 40 single-pallet displays you can see in Tesco and Albert stores. The activations are complemented by the slogans “Afford juicy refreshment” and “I’ll have Birell”.
Everything, including the 3D can adorning these activations, was made from FSC-certified cardboard, supporting environmentally friendly, socially beneficial, and economically viable forest management.
A fruity boost
“When creating the POS materials, we bet on a creative and playful design, which at first glance attracts a good dose of fruity refreshment and juiciness,” says Luboš Plačko, the Project Manager from Dago. And thanks to the distinctive colours, shop-in-shops and single-pallet displays on sales areas attracted the attention of consumers. The cardboard display is dominated by pieces of fruit and water elements, which are a synonym for summer well-being and motivate customers to buy the drink and consume it immediately.
Your team Dago
I’ll have a birell! Popular fruit soft drink tempts a dose of fruit
In total, 10 shop-in-shops and 40 one-stop shops were created.
Activations can be found in Tesco and Albert hypermarkets.
Birell_Dago 5
Realization on the sales floor.
Everything, including the 3D can, was made from cardboard.
The cardboard displays are dominated by pieces of fruit and water elements.
Distinctive colour activation as a visual refreshment on the sales floor.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
