SK
Properly chosen POS as sales promotion works
Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
The complete Orion assortment in one place
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...
Five gold medals from POPAI Awards
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
Natura water flows through Globus stores
A new pallet island for Coca-Cola HBC should acquaint shoppers with Natura bottled water and point out rebranding. It fits into a broad campaign with a similar goal. It shows the purity of the water from Adršpach with the help of water bubbling between rocks and real, live conifer in the middle.
The crisis helps us to transform
It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....
Parrot and hologram! JOJO presents itself with colourful displays
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
I’ll have Birell! The popular fruit soft drink attracts to a portion of fruit
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months. They offer a good portion of refreshment even for those who are about to drive a car or even ride a bike.
And the new POS materials made in co-operation with the popular Birell Radler non-alcoholic beers are tempting to quickly slake your thirst. “When preparing the campaign for Birell, we built on what people enjoy most about summer. Juicy refreshment that is full of fruit and great taste, without added preservatives and colourings. Dago fulfilled our vision perfectly, and Birell was unmissable on the market this year,” explains Barbora Karešová, the Activation Manager from Plzeňské Prazdroj.
For the presentation of these non-alcoholic beers, Dago created a total of 10 shop-in-shops you can see in Albert chains and 40 single-pallet displays you can see in Tesco and Albert stores. The activations are complemented by the slogans “Afford juicy refreshment” and “I’ll have Birell”.
Everything, including the 3D can adorning these activations, was made from FSC-certified cardboard, supporting environmentally friendly, socially beneficial, and economically viable forest management.
A fruity boost
“When creating the POS materials, we bet on a creative and playful design, which at first glance attracts a good dose of fruity refreshment and juiciness,” says Luboš Plačko, the Project Manager from Dago. And thanks to the distinctive colours, shop-in-shops and single-pallet displays on sales areas attracted the attention of consumers. The cardboard display is dominated by pieces of fruit and water elements, which are a synonym for summer well-being and motivate customers to buy the drink and consume it immediately.
Your team Dago
I’ll have a birell! Popular fruit soft drink tempts a dose of fruit
In total, 10 shop-in-shops and 40 one-stop shops were created.
Activations can be found in Tesco and Albert hypermarkets.
Birell_Dago 5
Realization on the sales floor.
Everything, including the 3D can, was made from cardboard.
The cardboard displays are dominated by pieces of fruit and water elements.
Distinctive colour activation as a visual refreshment on the sales floor.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
