SK
Rémy Cointreau Whiskey POP
Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For…
New POP Tassimo displays
Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Su…
Sommersby promo tables for Budvar
Promo tables resembling an oak barrel with an apple-tree, the motive accompanying the alcoholic cider Sommersby designed and produced by our company, attracted approximately nine thousand people to take a taste and totally…
„Czech world of grilling“ for Bongrain
Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the them…
DEMO unit Philips beauty
For the company Philips, we have just completed realization of the project of permanent demo units for sales promotion, on which there are displayed real products appropriately secured for potential customers to manipulate…
Action end cup of Nescafe Dolce Gusto
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For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are p…
Secondary displays Burn and Monster
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Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and…
Exclusive promo tables Timotei
Our company has designed and then produced promo tables Timotei in original design for our customer UNILEVER. Totally non-traditional concept of the promo table uses combination of attractive design with unique technologica…
WE CELEBRATE 20 YEARS
In March this year, our company will celebrate 20th anniversary of operating on the market. During that time, our company had been continuously developed together with the whole branch of POP communication. Since our very b…
New NESCAFÉ displays
Our company has been addressed by its long-standing client, NESTLÉ company, and subsequently it has been chosen in tendering process as producer of a new type of permanent floor stand for products of the brand NESCAFÉ. As t…
Imperial Tobacco illuminating displays
Actually we came up with an elegant and simple solution how to attract potential customers of the Imperial Tobacco brand immediately when entering the store. For our client, we designed, produced and installed new lighting displays with a possibility of simple re-branding and changes of lighting effects.
Visitors may see the new P.O.P. application in Travel Free stores in Strážné, Bohemian Forest. The main selling article of these stores are not individual boxes, but whole cartons of cigarettes.
Playing with colours by few clicks on a controller
„The goal was to attract customers at first sight and we put emphasis on creating atmosphere and original, premium and arranged image,” explains Alena Šlechtová, Project Manager of DAGO.
New cigarette displays take into account the rules of customer decision-making process and practicality. They offer a wide possibility for a change and attract customers from afar thanks to significant LED lighting. A major positive aspect of the whole application is a simple re-branding of displays that can be achieved also by using RGB LED effect. „By using remote control, it is possible simply to select a colour of each lighting effect or set a time loop with periodically changing colours,” Mrs. Šlechtová explains the principle.
„By this installation, we want to offer to foreign tourists in our country a high standard of buying our products. Visibility, orderliness and clarity in a store is the key factor when choosing from the offered assortment,” said Robert Bieda, Trade Marketing Manager of Imperial Tobacco, based on his experience.
Your Dago Team
