Step to the pedals! Birell’s new display allures to the summer relax

How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.

We won 5 nominations at POPAI Awards 2019

From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.

TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT

We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....

Tesco Mobile has a big shop-in-shop in Letnany

The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…

Imperial Tobacco illuminating displays

Actually we came up with an elegant and simple solution how to attract potential customers of the Imperial Tobacco brand immediately when entering the store. For our client, we designed, produced and installed new lighting displays with a possibility of simple re-branding and changes of lighting effects.

Visitors may see the new P.O.P. application in Travel Free stores in Strážné, Bohemian Forest. The main selling article of these stores are not individual boxes, but whole cartons of cigarettes.

Playing with colours by few clicks on a controller

„The goal was to attract customers at first sight and we put emphasis on creating atmosphere and original, premium and arranged image,” explains Alena Šlechtová, Project Manager of DAGO.

New cigarette displays take into account the rules of customer decision-making process and practicality. They offer a wide possibility for a change and attract customers from afar thanks to significant LED lighting. A major positive aspect of the whole application is a simple re-branding of displays that can be achieved also by using RGB LED effect. „By using remote control, it is possible simply to select a colour of each lighting effect or set a time loop with periodically changing colours,” Mrs. Šlechtová explains the principle.

„By this installation, we want to offer to foreign tourists in our country a high standard of buying our products. Visibility, orderliness and clarity in a store is the key factor when choosing from the offered assortment,” said Robert Bieda, Trade Marketing Manager of Imperial Tobacco, based on his experience.

Your Dago Team

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