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Reflections of summer on Pinterest
Realizations and designs that have attracted us and could appeal to you as well.
These and many other worldwide POP inspirations can be continually found on DAGO Pinterest.
We are not alone in the world. It is human and natural to help others, especially to people who can´t help themselves. We, therefore, decided to contribute with 250,000 CZK to several projects this year that we think are ve… Purina brand of food for animals of the company Nestlé celebrated the Day of Cats at the beginning of August this year. In Globus stores, we prepared original playful display, together with Nestlé, attracting to a long-term… Confectionery is a fixed star in shopping carts, but its producers have faced an important challenge in recent years: How to ensure a long-term and especially healthy growth for this category? In recent years, its sales hav… In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects w… ] And again, we bring you some of the interesting realizations found on Pinterest. This time with the Christmas theme. 25th Globalshop Las Vegas 2017 (www.globalshop.org) was organized in the spirit of “Experience Defines You”; so the customer experience was traditionally the priority. Together with the LG Electronics brand, we created another interesting project. On the 42 square meters of the Prague Alza Showroom, we participated in the creation of the fully functional shop-in-shop presenting several ty… In March, there took place the traditional biggest EuroShop Trade Fair in Düsseldorf focused on retailing in the sphere of equipment, solutions and communication. During the five days, visitors had the opportunity to learn ab… In addition to Czech traditional plaited osier stick and coloured eggs, carolers associate Easter also with chocolate delicacies. Leading producer of Orion chocolate Nestlé knows this and decided to colaborate with us on cr…
We support children and seniors
Purina by Nestlé celebrated the Day of Cats with customers of Globus stores
Nestlé case study: reflecting the buying behaviour is the key opportunity of the confectionery category growth.
Gold at POPAI Awards Paris with Kofola
Fresh Pinterest goodies
These realizations and many others can be found o…
Globalshop Las Vegas 2017: top class traditional solutions
Compared to Euroshop Düsseldorf, this U.S. Trade Fair w…
LG trendy shopping in Alza
Euroshop 2017 through the eyes of DAGO team
Orion creates Easter atmosphere in stores
IN TESCO, JOJO ATTRACTS CUSTOMERS USING A BEWITCHING CIRCLE
Since the last week, JOJO candies brand supports sales at selected TESCO stores with swirling fantasy end caps that we have designed and produced. Its target group is represented, a little surprisingly, by young women. Besides smooth transitions of colours the end cap is also interesting with its processing. Its surface is made of Lycra being an interesting way to create the impression of a bag-of-candies appearance.
Our client, Nestlé, asked us to create an attracting end cap that would accent the world thought the JOJO eyes and use interactivity. “The submission also included some limitations. First, we had to do without LCD display. The second limit was not to target children.” explains Martin Vorel from our company.
“For JOJO candies, we target young women. As we have voluntarily decided to restrict the marketing communication targeting children. In the case of sweets, we do not target children under 12-year age at all,” says Juraj Michajlov, the Trade Marketing Channel Manager of Nestlé. But this does not restrict playfulness of the JOJO marketing communication anyhow. Every woman hides a young girl with rich imagination, who sometimes gets to the surface and can dream up her own story together with the JOJO brand. “There was a great space for creativity, but of course we had to accept and respect the brand attributes,” adds Marek Zadražil, the Channel Development Specialist Nestlé.
When designing the end cap, we wanted to give an impression of looking into the “kettle” full of juice of different colours. We have achieved the effect using a tube and smooth colour transitions created by a uniquely programmed LED system. On the edges of the colour disc, there are placed story fragments achievable with JOJO candies. “When there is no contact with any customer, the end cap shines roughly at 60% intensity. Any movement nearby the end cap causes shining up to 100% intensity and also gradual switching on story parts, in which individual JOJO candies play their roles,” Martin Vorel describes the application. The material composition of the end cap is also interesting. Its body is covered with polyurethane foam coated by Lycra. “The end cap is unique with its processing and material design. From previous installations, we had clear records of considerable sales growth. So that we decided to realize the second generation – this application,” adds Marek Zadražil. The end cap is a part of the long-term strategy of the brand for points-of-sales. This brand, as a leader of the category, perceives a growing emphasis on being premium and emotional stimulation of the whole candies category. That is why we plan to deploy this end cap within a larger number of stores in the Czech Republic and Slovakia.
Your DAGO team
