SK
Parrot and hologram! JOJO presents itself with colourful displays
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
Becherovka shows the best at the airport
Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.
Coca-Cola bet on sustainability in restaurants
Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.
A car drives out of the Heineken pallet island
Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.
Cola by Birell placed under a rooster
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
The Cappy end cap allures you for breakfast
What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.
New office launched in Slovakia
In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.
We produce an adapter “Nakliku”. It minimizes virus transmission
Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.
Canon shop-in-shop in Ljubljana
The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.
With Big Shock! to Dakar Rally
A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.
IN TESCO, JOJO ATTRACTS CUSTOMERS USING A BEWITCHING CIRCLE
Since the last week, JOJO candies brand supports sales at selected TESCO stores with swirling fantasy end caps that we have designed and produced. Its target group is represented, a little surprisingly, by young women. Besides smooth transitions of colours the end cap is also interesting with its processing. Its surface is made of Lycra being an interesting way to create the impression of a bag-of-candies appearance.
Our client, Nestlé, asked us to create an attracting end cap that would accent the world thought the JOJO eyes and use interactivity. “The submission also included some limitations. First, we had to do without LCD display. The second limit was not to target children.” explains Martin Vorel from our company.
“For JOJO candies, we target young women. As we have voluntarily decided to restrict the marketing communication targeting children. In the case of sweets, we do not target children under 12-year age at all,” says Juraj Michajlov, the Trade Marketing Channel Manager of Nestlé. But this does not restrict playfulness of the JOJO marketing communication anyhow. Every woman hides a young girl with rich imagination, who sometimes gets to the surface and can dream up her own story together with the JOJO brand. “There was a great space for creativity, but of course we had to accept and respect the brand attributes,” adds Marek Zadražil, the Channel Development Specialist Nestlé.
When designing the end cap, we wanted to give an impression of looking into the “kettle” full of juice of different colours. We have achieved the effect using a tube and smooth colour transitions created by a uniquely programmed LED system. On the edges of the colour disc, there are placed story fragments achievable with JOJO candies. “When there is no contact with any customer, the end cap shines roughly at 60% intensity. Any movement nearby the end cap causes shining up to 100% intensity and also gradual switching on story parts, in which individual JOJO candies play their roles,” Martin Vorel describes the application. The material composition of the end cap is also interesting. Its body is covered with polyurethane foam coated by Lycra. “The end cap is unique with its processing and material design. From previous installations, we had clear records of considerable sales growth. So that we decided to realize the second generation – this application,” adds Marek Zadražil. The end cap is a part of the long-term strategy of the brand for points-of-sales. This brand, as a leader of the category, perceives a growing emphasis on being premium and emotional stimulation of the whole candies category. That is why we plan to deploy this end cap within a larger number of stores in the Czech Republic and Slovakia.
Your DAGO team
