News from the retail: How did DAGO prepare clients for Easter?
Easter is another time for traders right after Christmas when they can let their imagination run riot and cut a dash with some imaginative display.
DAGO HAS FOCUSED ON CARDBOARD, BUILDING-UP A NEW HALL IS BEING PREPARED
Last year, we recorded a 40% increase in turnover in cardboard projects.
Ireland goes for honey from Czech bees
Tullamore D.E.W. Honey was launched into the market last autumn.
The distillery “Palírna U Zeleného stromu” shows a distilling house and attracts to the taste of new Heffron rum
In recent weeks, the Dago communication agency has carried out several realizations for the products of the Czech liqueur distillery “Palírna U Zeleného stromu”.
NEW EDGE: We present ourselves to the world of a new reality at a new level
What happened in the POS communication market during the pandemic crisis and why we are now stronger and more efficient.
Children and adults will love the new display “Veselá kráva” by Dago
Cheese from “Veselá kráva” and popular snacks “Sýr a Křup” attract the attention of almost all passers-by these days. Dago has created a new shop-in-shop for the company “BEL sýry”.
YOU CAN BUY VITANA AND HAMÉ ASSORTMENT DIRECTLY IN THE CHRISTMAS KITCHEN
Vitana and Hamé products already take a traditional position in Czech households.
WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION
On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.
RED BULL DRIVES THROUGH CZECH AND SLOVAK STORES WITH FORMULA 1
In stores and at gas stations across the Czech Republic and Slovakia, the non-traditional presentation of the Red Bull brand and products with the theme of Formula 1 is now attracting attention.
Big Shock! brings the music experience directly to stores
Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...
Introduction into the mixology in a MAKRO store

The task was to create a luxury display that will adequately represent the brands for the client portfolio and motivate customers for shopping or at least inspire them to mix a drink at home just themselves. The concept of the place where shoppers can print out a recipe having all necessary ingredients at hand has already been tested within the realization in the Letňany shopping mall. “The Makro clientele buys mainly for business, therefore, the software and offered recipes are different. They are more challenging and multi-component to inspire barmen. However, the display is still interesting also for end consumers,” says Miroslav Obrátil, the Project Manager of our company.
The display design evokes the bar atmosphere with contribution of lights, central panel faced with artificial stone or cocktail glasses hanging at the top. When interacting with the touch screen, customers are surrounded with backlit bottles from the Brown-Forman portfolio including whiskey, rum, tequila and soft drinks. After selecting one recipe, it is possible to print it out directly at the display or send it by e-mail to a customer. “A useful output of the smart display software is also statistics about the most popular cocktails,” adds Tomáš Ptáček from Brown-Forman Czechia. The previous feedback is very positive. Now, Brown-Forman Czechia plans other activities to promote the smart display and also intends to use image LCD screen within its upper part to the current promotions.
The smart display did not escape the attention of the portal Mistoprodeje.cz, which awarded it the TOP prize for an in-store realization of January 2016. “Clear, sophisticated, inviting to taste. This approach elevates shopping to be an experience. Its design helps to build a high value of the exposed brands,” Alexandr Stojčev, the Group Account Director of the company Momentum Czech Republic, assessed the victorious realization.
Your DAGO team