SK
Victory at POPAI Awards Paris for three of our projects
Paris, Prague 16th June 2016 – From this year´s prestigious European contest POPAI Awards Paris, three awards go to the Czech Republic, all of them for projects realized by our company. From France, we will bring one gold,…
Nescafé Dolce Gusto invites for a coffee with a new POP media
The company Nestlé prepared a new branding for coffee lovers and also a bigger package of the popular coffee – Nescafé Dolce Gusto. As a part of the complex support, we realized a modern and elegant display for our client w…
DAGO is a new partner of the POPAI CE research project
The knowledge of the Czech retail market is essential for our work. At the same time we really care about its functioning and hence we, in DAGO, welcomed the possibility to become a partner of the research project of POPAI…
Metaxa home party and pleasant get-together with a Kingswood Rosé cider
We got an opportunity from our clients to develop and implement just two realizations for products from the alcoholic drinks category into stores. One of them is an original shelf Metaxa module advising customers how to cre…
Vitana farmers´ market in hypermarkets
Prague, May 9th 2016 – The company Vitana, the leader in the soup product category, introduced a new line of soups and decided to support their launch using an attractive display. Customers were attracted to the great produ…
POPAI Awards Paris – this year, we were successful again.
Prague, Paris, 7th April 2016 – On Tuesday, the prestigious European competition POPAI Awards Paris announced projects qualified for the June finals. Three of them were realized by our company and it is already evident that…
Pinterest bits
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Pinterest bits ] In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on… Together with the company Brown-Forman Czechia distributing premium alcohol brands, as Jack Daniel´s, Pepe Lopez and others, we have created second generation smart displays that can print recipes for mixed drinks according t… The Orion chocolate producer, Nestlé Česko s.r.o., has decided to increase the value of the whole category of these products with our help and also to strengthen the frequency of shoppers within the section by means of an e…
And again, we bring you some of the interesting realizations found on Pinterest.
These realizations and many others can be found on
DAGO is superbrand of the year 2016
Introduction into the mixology in a MAKRO store
Orion lures into the world of confectionery using a chocolate flood
Ireland goes for honey from Czech bees
Tullamore D.E.W. Honey was launched into the market last autumn. This year, the communication agency Dago has created a sampling display for this novelty, which effectively promotes the combination of Czech honey and Irish whiskey.
An unexpected combination of Czech honey and popular Irish whiskey Tullamore D.E.W. attracts attention by itself. For this reason, the sampling itself was conceived untraditionally – to draw attention to itself and attract a younger target group. Sampling displays were made in a total of three pieces, which will gradually go around selected places in the Czech Republic and Slovakia.
The displays are made of durable laminate and plexiglass materials and are decorated with honeycomb stickers. Loudspeakers are built directly into the display, from which the buzzing of bees can be heard. At each display, there stand promoters who are thematically dressed in beekeeping suits and offer Tullamore D.E.W. Honey.To do this, they use special trays in the shape of honeycombs, which have holes for sampling glasses milled on the upper part.
For the Czech Republic and Slovakia
Sampling Tullamore D.E.W Honey started in March and customers will be seeing it until the end of November this year. Sampling will take place in busy public areas and interesting places in the Czech Republic and the Slovak Republic.
During the production of the display, emphasis was placed on the easiness to assemble it and disassemble it again. “To be able to easily transport the sampling display from place to place, we have added special transport boxes to the unit, which will enable easy handling of individual parts of the display,” explains Eva Perglová, te Project Manager from the Dago agency.
Your Dago team
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
