SK
Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
We won gold at POPAI AWARDS PARIS
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
An interview with Marek Končitík: “My biggest hobby is the company.”
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
Smile, please! GSK and Dago present the right dental care
A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.
Albert guides customers through the world of wines
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
I’ll have Birell! The popular fruit soft drink attracts to a portion of fruit
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
BIG SHOCK! invites you to a summer drive and expands the permanent display to other Globus stores
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.
Salute! You will find the best of Italy in one place
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
Ireland goes for honey from Czech bees
Tullamore D.E.W. Honey was launched into the market last autumn. This year, the communication agency Dago has created a sampling display for this novelty, which effectively promotes the combination of Czech honey and Irish whiskey.
An unexpected combination of Czech honey and popular Irish whiskey Tullamore D.E.W. attracts attention by itself. For this reason, the sampling itself was conceived untraditionally – to draw attention to itself and attract a younger target group. Sampling displays were made in a total of three pieces, which will gradually go around selected places in the Czech Republic and Slovakia.
The displays are made of durable laminate and plexiglass materials and are decorated with honeycomb stickers. Loudspeakers are built directly into the display, from which the buzzing of bees can be heard. At each display, there stand promoters who are thematically dressed in beekeeping suits and offer Tullamore D.E.W. Honey.To do this, they use special trays in the shape of honeycombs, which have holes for sampling glasses milled on the upper part.
For the Czech Republic and Slovakia
Sampling Tullamore D.E.W Honey started in March and customers will be seeing it until the end of November this year. Sampling will take place in busy public areas and interesting places in the Czech Republic and the Slovak Republic.
During the production of the display, emphasis was placed on the easiness to assemble it and disassemble it again. “To be able to easily transport the sampling display from place to place, we have added special transport boxes to the unit, which will enable easy handling of individual parts of the display,” explains Eva Perglová, te Project Manager from the Dago agency.
Your Dago team
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
