Tullamore D.E.W. gets new bars viewing to Ireland

Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.

Blood orange Fanta scares and amuses

Halloween becomes more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavor that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.

Baby food Hami is being sold in Hamleys by the windmill

In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.

The animated car model dominated in Tesco and Globus stores

The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.

Our Captain Morgan boat won the prestigious Shop! Global Awards

The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.

We brought two gold medals from POPAI Euro Awards 2019

We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.

Step to the pedals! Birell’s new display allures to the summer relax

How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.

Ireland goes for honey from Czech bees

Tullamore D.E.W. Honey was launched into the market last autumn. This year, the communication agency Dago has created a sampling display for this novelty, which effectively promotes the combination of Czech honey and Irish whiskey.

An unexpected combination of Czech honey and popular Irish whiskey Tullamore D.E.W. attracts attention by itself. For this reason, the sampling itself was conceived untraditionally – to draw attention to itself and attract a younger target group. Sampling displays were made in a total of three pieces, which will gradually go around selected places in the Czech Republic and Slovakia.

The displays are made of durable laminate and plexiglass materials and are decorated with honeycomb stickers. Loudspeakers are built directly into the display, from which the buzzing of bees can be heard. At each display, there stand promoters who are thematically dressed in beekeeping suits and offer Tullamore D.E.W. Honey.To do this, they use special trays in the shape of honeycombs, which have holes for sampling glasses milled on the upper part.

For the Czech Republic and Slovakia

Sampling Tullamore D.E.W Honey started in March and customers will be seeing it until the end of November this year. Sampling will take place in busy public areas and interesting places in the Czech Republic and the Slovak Republic.

During the production of the display, emphasis was placed on the easiness to assemble it and disassemble it again. “To be able to easily transport the sampling display from place to place, we have added special transport boxes to the unit, which will enable easy handling of individual parts of the display,” explains Eva Perglová, te Project Manager from the Dago agency.

 

Your Dago team

OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY

Pin It on Pinterest

Share This