Victory at POPAI Awards Paris for three of our projects

Paris, Prague 16th June 2016 – From this year´s prestigious European contest POPAI Awards Paris, three awards go to the Czech Republic, all of them for projects realized by our company. From France, we will bring one gold,…

DAGO is a new partner of the POPAI CE research project

The knowledge of the Czech retail market is essential for our work. At the same time we really care about its functioning and hence we, in DAGO, welcomed the possibility to become a partner of the research project of POPAI…

Vitana farmers´ market in hypermarkets

Prague, May 9th 2016 – The company Vitana, the leader in the soup product category, introduced a new line of soups and decided to support their launch using an attractive display. Customers were attracted to the great produ…

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Pinterest bits
And again, we bring you some of the interesting realizations found on Pinterest.
These realizations and many others can be found on

DAGO is superbrand of the year 2016

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In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on…

Introduction into the mixology in a MAKRO store

Together with the company Brown-Forman Czechia distributing premium alcohol brands, as Jack Daniel´s, Pepe Lopez and others, we have created second generation smart displays that can print recipes for mixed drinks according t…

Jack Daniel’s celebrated its 150th anniversary with original shelves in Tesco stores

On the occasion of the 150th anniversary of the foundation of the first Jack Daniel´s distiller, the company Brown-Forman prepared for its customers a campaign with the limited edition of Jack Daniel´s whiskey and premium promotion articles. In the chain of Tesco stores, the company had ordered an installation of shelves evoking a cellar environment, where whiskey matures, together with a 3D figure drawing attention to merchandise products. Our DAGO team took charge of the realization of the display in co-operation with the agency POS Media.

‘’The purpose of the campaign was to draw attention to the anniversary of the foundation of Jack Daniel´s distiller, the oldest registered distiller in the U.S.A., and to lure customers effectively to a limited edition of the whiskey together with offering anniversary gift items of the same brand,“ says Tomas Ptacek from Brown-Forman. He adds that the main requirement for the realization was a premium design that will attract attention at first glance with its uniqueness, and thus it benefits not only sales but also the brand itself.

The result are attractive modules evoking an atmosphere of traditional distillery with the picture of wooden barrels on the back wall of the realization and with a dominant element of 3D figure directly inside the display and shelves for promotional articles. Author of the graphic design is Ondřej Balajka from FAJNÝ DIZAJN.

It is a realization which can get attention of customers and positively influence their mood very well with its original and premium design. We combined several materials in it as cardboard, plastic, paste-board, brushed aluminium and others.

Jack Daniel´s modules are waiting for customers in fifteen locations in Tesco stores all over the Czech Republic until the end of October.

Your DAGO team

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