Shop in shop ACER for Alza

How to attract customers not to be afraid to try all displayed technologies of the Acer brand in a store with electronics and perhaps even buy them? We bet on spacious and elegant shop-in-shop.

The company Acer used the ac…

JOJO shop-in-shop in TESCO

In August, Nestle gave us the opportunity to create specific shop-in-shops for the popular brand of JOJO candies. So in Czech Tesco stores, there is being created a specific candy world, which will attract customers at firs…

Czech World of Grilling 2

The company Groupe Bongrain, in co-operation with our company, built on the last year´s successful campaign of the Czech World of Grilling as it, again this year, prepared grilling themed promo-spots for customers of Inters…

Top Class Shop in Shop Becherovka

Our new shop-in-shops for Becherovka increase sales at the Prague Airport in six Aelia Duty Free shops
Shoppers in duty free shops Aelia at the Václav Havel Airport have the chance to get something typical Czech at the last…

Imperial Tobacco illuminating displays

Actually we came up with an elegant and simple solution how to attract potential customers of the Imperial Tobacco brand immediately when entering the store. For our client, we designed, produced and installed new lighting…

Euroshop 2014 – a sci-fi reality

Our business is extremely changing and developing. A clear evidence of that was this year´s retail trade fair Euroshop 2014. Several members of our DAGO team have visited it traditionally and so we can share our impressions…

Demo walls for mobile phones in Electroworld

Our lighting walls for mobile phones remind a child´s puzzle. With several clicks on a controller, it is possible to change their colour and it is also easy to change a brand logo. Entire transformation of an actual mobile-…

New LEGO worlds : Let´s play!

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For our client – company LEGO, our company has created a unique installation of LEGO worlds for little and big fans of this world-famous brand designed for the toy-st…

Follow DAGO news and views on Linked In !

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If you are not on the social network today, it is like you do not live. That is why we decided to present DAGO on Linked In – the world largest professional network….

POPAI Awards – most awards for DAGO

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Among all entered contestants, our company won most awards in this year´s international competition of best communication and advertising means at points of sales POP…

Jack Daniel’s celebrated its 150th anniversary with original shelves in Tesco stores

On the occasion of the 150th anniversary of the foundation of the first Jack Daniel´s distiller, the company Brown-Forman prepared for its customers a campaign with the limited edition of Jack Daniel´s whiskey and premium promotion articles. In the chain of Tesco stores, the company had ordered an installation of shelves evoking a cellar environment, where whiskey matures, together with a 3D figure drawing attention to merchandise products. Our DAGO team took charge of the realization of the display in co-operation with the agency POS Media.

‘’The purpose of the campaign was to draw attention to the anniversary of the foundation of Jack Daniel´s distiller, the oldest registered distiller in the U.S.A., and to lure customers effectively to a limited edition of the whiskey together with offering anniversary gift items of the same brand,“ says Tomas Ptacek from Brown-Forman. He adds that the main requirement for the realization was a premium design that will attract attention at first glance with its uniqueness, and thus it benefits not only sales but also the brand itself.

The result are attractive modules evoking an atmosphere of traditional distillery with the picture of wooden barrels on the back wall of the realization and with a dominant element of 3D figure directly inside the display and shelves for promotional articles. Author of the graphic design is Ondřej Balajka from FAJNÝ DIZAJN.

It is a realization which can get attention of customers and positively influence their mood very well with its original and premium design. We combined several materials in it as cardboard, plastic, paste-board, brushed aluminium and others.

Jack Daniel´s modules are waiting for customers in fifteen locations in Tesco stores all over the Czech Republic until the end of October.

Your DAGO team

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