SK
DAGO displays received two nominations for the SHOP! France Awards 2023
In this year's prestigious SHOP! France Awards (previously POPAI Awards Paris) we have two champions. There were nominated the Sensodyne Nourish shop-in-shop in the Health and Pharmaceuticals Category (cardboard POS) and the Christmas pallet display of Pilsner Urquell...
Radegast attracts by bitterness as well as light and sound effects. The new activation will hit the human senses
Already since January customers can see Radegast beer's new activations produced by Dago in cooperation with Plzeňský Prazdroj. For the production of a set of POS materials, several innovative elements were used so that the beer brand originating from Nošovice...
Marvel heroes call for competition in Coca-Cola’s in-store campaign
The collaboration between two iconic brands like Coca-Cola and Marvel calls for something special.
Christmas Summary: How did Dago cope with Christmas POSs?
Before Christmas, traders always have to work hard to replenish the displayed goods. The shopping spree attracts consumers to visit permanent stores where they buy gifts for their loved ones. But how to stand out in crowded sales areas and reach the largest possible...
Celebrate Christmas with a unique Pilsner Urquell activation
Festive dress, potato salad, fried carp and something good to drink. This is what a classic Christmas Eve dinner looks like in many Czech households. Premium beer is an essential part of Christmas, just like Christmas sweets. This is also why the Pilsner Urquell brand...
You can’t miss the iconic Pringles chips on the new shelves
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste.
Dago carried off two gold prizes from the POPAI Awards
On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year.
Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
A new winter edition that will give you wings: Red Bull with apple and fig flavours
Red Bull is back with a new seasonal edition of its energy drinks.
Fanta drinks are betting on Halloween
Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...
Jack Daniel’s celebrated its 150th anniversary with original shelves in Tesco stores
‘’The purpose of the campaign was to draw attention to the anniversary of the foundation of Jack Daniel´s distiller, the oldest registered distiller in the U.S.A., and to lure customers effectively to a limited edition of the whiskey together with offering anniversary gift items of the same brand,“ says Tomas Ptacek from Brown-Forman. He adds that the main requirement for the realization was a premium design that will attract attention at first glance with its uniqueness, and thus it benefits not only sales but also the brand itself.
The result are attractive modules evoking an atmosphere of traditional distillery with the picture of wooden barrels on the back wall of the realization and with a dominant element of 3D figure directly inside the display and shelves for promotional articles. Author of the graphic design is Ondřej Balajka from FAJNÝ DIZAJN.
It is a realization which can get attention of customers and positively influence their mood very well with its original and premium design. We combined several materials in it as cardboard, plastic, paste-board, brushed aluminium and others.
Jack Daniel´s modules are waiting for customers in fifteen locations in Tesco stores all over the Czech Republic until the end of October.
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