SK
MPV: Adoration of digital technologies had faded also at MPV and analogue realizations “lead the dance”
The Paris Trade Fair did not show many technological innovations. Its creativity consisted primarily in original design and material combinations.
The Marketing Point de Vente (MPV) Trade Fair has traditionally “did” with…
Fascination by technologies has faded and the authenticity “leads the dance” now
From our visit at the Trade Fair Globalshop, it was clear that the digital technologies adoration cooled down.
The Trade Fair Globalshop, which moved back to Chicago this year, radiated noticeably less enthusiasm from digit…
Metaxa is developing the brand in retail
The brand of Greek Metaxa distillates came up with a display in Globus stores. In addition to sales promotion, it focuses on building the brand. This year, there is a good opportunity for it, as Metaxa is just going through…
POPAI Euro Awards Paris – 5 of our projects in the finals
At the Tuesday´s announcement of POPAI Awards Paris, we were the first Czech company with 5 nominations of our projects. There applied 313 projects from 46 categories (last year, 277 realizations in 37 categories). The fina…
BIG SHOCK! Dakar adrenaline
The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attra…
Remodelling of the Nestlé brand store
Nestlé carried out remodelling of its company store in Prague – Modřany. The assignment sought an innovative solution that will manage to even better represent the company and its products. The combination of materials and…
Adrenaline by OMEN from HP in Alza
A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting….
Christmas inspiration from Pinterest
POPAI AWARDS – 10 Awards
On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was o…
The deer origami from Jägermeister lures to the autumn atmosphere
For Jägermeister, the herbal liqueur brand, we have created an unconventional and attractive display with a deer „origami“. It is intended for the autumn action of the Czech stores of the Globus and Slovakian Metro chains….
JOJO shop-in-shop in TESCO
In August, Nestle gave us the opportunity to create specific shop-in-shops for the popular brand of JOJO candies. So in Czech Tesco stores, there is being created a specific candy world, which will attract customers at first sight. From a far, the shop-in-shop excels with its colourfulness, but more closely your attention will be attracted especially by above-life-size 3D mock-ups of candies, which will then attract more senses. As these are structured and soft as the real candies, they will urge shoppers to touch them.
Nowadays, the candy world works only in Slovakia. „We expect especially highlighting JOJO candies in shopping shelves with confectionery and subsequent increase in sales of confectionery of this brand,” said Juraj Michajlov, Trade Marketing Channel Manager Confectionery for the Czech Republic and Slovak Republic of the company Nestlé Česká republika s.r.o.
LDC display plays candy spots
What this shop-in-shop can really do is to disturb customers from their shopping routine. Not just thanks to its above mentioned playfulness and colourfulness, but mainly by its LED lighting that highlights the products and also the JOJO logo. Also the rear mirror wall reflecting colour-distinctive candy bags make it easier to catch attention.
So which other part of this In-store application helps to sales promotions? It is also the built-in LCD display playing various spots for specific kinds of candies. An important area of the shop-in-shop is also an action zone where latest novelties can be placed. The whole application can be modified for various sizes of packages thanks to its height-adjustable brackets with hooks.
We wish a great rest of summer, Your DAGO team.
