SK
Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
We won gold at POPAI AWARDS PARIS
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
An interview with Marek Končitík: “My biggest hobby is the company.”
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
Smile, please! GSK and Dago present the right dental care
A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.
Albert guides customers through the world of wines
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
I’ll have Birell! The popular fruit soft drink attracts to a portion of fruit
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
BIG SHOCK! invites you to a summer drive and expands the permanent display to other Globus stores
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.
Salute! You will find the best of Italy in one place
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
JOJO shop-in-shop in TESCO
In August, Nestle gave us the opportunity to create specific shop-in-shops for the popular brand of JOJO candies. So in Czech Tesco stores, there is being created a specific candy world, which will attract customers at first sight. From a far, the shop-in-shop excels with its colourfulness, but more closely your attention will be attracted especially by above-life-size 3D mock-ups of candies, which will then attract more senses. As these are structured and soft as the real candies, they will urge shoppers to touch them.
Nowadays, the candy world works only in Slovakia. „We expect especially highlighting JOJO candies in shopping shelves with confectionery and subsequent increase in sales of confectionery of this brand,” said Juraj Michajlov, Trade Marketing Channel Manager Confectionery for the Czech Republic and Slovak Republic of the company Nestlé Česká republika s.r.o.
LDC display plays candy spots
What this shop-in-shop can really do is to disturb customers from their shopping routine. Not just thanks to its above mentioned playfulness and colourfulness, but mainly by its LED lighting that highlights the products and also the JOJO logo. Also the rear mirror wall reflecting colour-distinctive candy bags make it easier to catch attention.
So which other part of this In-store application helps to sales promotions? It is also the built-in LCD display playing various spots for specific kinds of candies. An important area of the shop-in-shop is also an action zone where latest novelties can be placed. The whole application can be modified for various sizes of packages thanks to its height-adjustable brackets with hooks.
We wish a great rest of summer, Your DAGO team.
