SK
Successful campaign = set of more POSs!
Did you know that most purchasing decisions are made at the point of sale?
Nomination in POPAI Awards Paris for Nestlé’s Home Café
In this year's POPAI Awards Paris 2022, our project for the Starbucks and Nescafé Dolce Gusto brands was nominated in the category of permanent POS - food and beverage. The display won the Food category in the Czech POPAI Awards 2021. We created a shop in shop called...
Tssst! Mattoni attracts attention to its novelties with its new POS
This year, as part of the sales expositions, Mattoni bet on original iridescent displays and pallet displays.
New POS Tullamore D.E.W. shows what Irish barbecue means
Barbecue simply belongs to summer. Hardly anybody can refuse the sun’s rays, whiskey, and well-prepared meat.
Ondrášovka in a new jacket is also changing its display in the sales area
The producer of one of the oldest Czech mineral waters – Ondrášovka, the company Kofola ČeskoSlovensko, has invested in technologies that think about nature protection and reflect the demanding requirements for sustainability.
Hisense Group presents two new shop-in-shops in the latest Alza showroom
Interesting project for customers of the Alza showroom in Chrášťany, Prague, presents white and black goods from the MORA and Hisense brands.
“Cirkulka” by Kofola reflects sustainability in the production of POS
Kofola ČeskoSlovensko has introduced its traditional drinks Kofola, Vinea, and Rajec in returnable bottles to the retail network this year.
DAGO has expanded with a new assembly hall in record time
New job orders require new and larger premises – that is why in April we opened a new assembly hall, which is located just a short distance from our Headquarters in Zdice.
Birell Světlý represents a new recipe after 30 years
How to inform customers that Birell Světlý represents an improved recipe after thirty years?
Displays for paints by AkzoNobel Coatings CZ: New every year, yet maximally sustainable
Three years ago, we produced, at first glance, ordinary metal displays for the company AkzoNobel, which sells decorative paints. Since then, we have been working with them regularly.
JOJO shop-in-shop in TESCO
In August, Nestle gave us the opportunity to create specific shop-in-shops for the popular brand of JOJO candies. So in Czech Tesco stores, there is being created a specific candy world, which will attract customers at first sight. From a far, the shop-in-shop excels with its colourfulness, but more closely your attention will be attracted especially by above-life-size 3D mock-ups of candies, which will then attract more senses. As these are structured and soft as the real candies, they will urge shoppers to touch them.
Nowadays, the candy world works only in Slovakia. „We expect especially highlighting JOJO candies in shopping shelves with confectionery and subsequent increase in sales of confectionery of this brand,” said Juraj Michajlov, Trade Marketing Channel Manager Confectionery for the Czech Republic and Slovak Republic of the company Nestlé Česká republika s.r.o.
LDC display plays candy spots
What this shop-in-shop can really do is to disturb customers from their shopping routine. Not just thanks to its above mentioned playfulness and colourfulness, but mainly by its LED lighting that highlights the products and also the JOJO logo. Also the rear mirror wall reflecting colour-distinctive candy bags make it easier to catch attention.
So which other part of this In-store application helps to sales promotions? It is also the built-in LCD display playing various spots for specific kinds of candies. An important area of the shop-in-shop is also an action zone where latest novelties can be placed. The whole application can be modified for various sizes of packages thanks to its height-adjustable brackets with hooks.
We wish a great rest of summer, Your DAGO team.
