Just Like in a Bar! DAGO Bet on Creativity in the Kinley Tonic Shop-in-Shop

The creativity of a display execution is directly proportional to the boldness of the client. And at Coca-Cola HBC, this rule definitely applies and works. Proof of this is the new shop-in-shop for one of the flagship non-alcoholic products—Kinley tonic.

DAGO worked with the message of the Kinley campaign, which reminds customers that it’s important to think about themselves too, and to reward themselves after a demanding workday—perhaps with a mixed drink at a bar with friends.

The brand itself underwent a significant transformation last year, with a new visual identity and taste. Moreover, this step further strengthened its position as the Czech market leader in carbonated beverages for adults. Additionally, Coca-Cola HBC reached an agreement to acquire Brown-Forman Finland Oy, the owner of the Finlandia brand. This transaction created a unique opportunity for Coca-Cola HBC to become a leading 24/7 beverage partner.

The mentioned non-alcoholic and alcoholic portfolio provided an opportunity to present their suitable combination for mixed drinks directly on the sales floor. The dominant interactive stand is the main feature of the impressive shop-in-shop. The elegant bar nook offers everything you need as a guest—comfortable bar stools, a table with a drink menu, and a wide range of alcoholic and non-alcoholic beverages that pair very well together.

Undoubtedly, the key element of the display is the touch screen with a programmed web microsite. It offers recipe selection right on the stand, and also guides the customer to the product’s location within the display. The overall execution of the shop-in-shop is the result of a demanding project that boasts an interesting technological solution, a combination of high-quality permanent materials, and detailed workmanship. Corner LCD screens complement the cohesiveness of the technological setup and highlight proven drinks and combinations.

Customers of Albert hypermarkets in Prague, Brno, Plzeň, Liberec, and Hradec Králové can enjoy the evening atmosphere.

Translated using AI